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Socktober Success!

| November 7, 2014

Johnson City, Tennessee Socktober collects over 1,000 pairs of new socks for the homeless!

How one woman used social media to vault to Amazon’s top ten

| July 19, 2011

Editor’s note: The following is a guest blog post from my friend entrepreneur Maria Peagler. Maria will be a guest speaker on social media at  Tory Johnson’s Spark and Hustle small business boot camp in Atlanta this summer. Business blogs are filled with case studies of how social media helps businesses flourish and compete in an online …

How to get a job in Public Relations: Eleven tips from a PR pro

| March 20, 2011

It seems like every week I field a call from a desperate college student seeking my advice about how to break into public relations. I’ve answered their questions so often that I thought I would jot down a few tips that I’ve learned over my more than 20-year career in public relations. Think strategically: What …

“Thanks for suing us.” What’s your beef?

| January 29, 2011

By now you’ve probably heard of the Taco Bell beef controversy. An Alabama law firm is suing the fast food restaurant claiming their tacos aren’t as beefed up as Taco Bell would have you think. What follows I predict will become a case study in public relations and the positive use of social media to …

How to make your client successful: PR, Politics and Social Media

| November 1, 2010

(Editor’s note: This article first was published as a guest blog post for SoloPR on October 25, 2010.) “All politics is local” Tip O’Neill Dan Eldridge, a highly successful local businessman, called me seemingly out of nowhere one day to tell me he was planning to run for County Mayor in Washington County, Tennessee. This …