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How to make your client successful: PR, Politics and Social Media

(Editor’s note: This article first was published as a guest blog post for SoloPR on October 25, 2010.) “All politics is local” Tip O’Neill Dan Eldridge, a highly successful local businessman, called me seemingly out of nowhere one day to tell me he was planning to run for County Mayor in Washington County, Tennessee. This

Lesson #1 from the campaign trail: Assemble a winning team

I learned many things from Dan Eldridge as I watched the now Washington County-Mayor elect over the past nine months.  His first rule was, “always surround yourself with good people.” I held my breath each time he would say that knowing that I was part of the campaign team. Creating the PR,  social media, web site, and