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Has this dog found the beef?

By now you’ve probably heard of the Taco Bell beef controversy. An Alabama law firm is suing the fast food restaurant claiming their tacos aren’t as beefed up as Taco Bell would have you think. What follows I predict will become a case study in public relations and the positive use of social media to get out ahead of a potentially negative and damaging story. In addition to a battle waged on twitter and Facebook, Taco Bell’s President Greg Creed gives an excellent YouTube video response to the lawsuit as the company waged a “Thanks for suing us” counter attack.

Meanwhile Taco Bell has comics like Stephen Colbert giving them mouthwatering amounts of free advertising on his show. There is an old adage in PR, normally used in connection with stars and starlets. It may apply here: sometimes there is no such thing as bad publicity!

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