target audience

Launching a New Year with a Great Personal Brand

Sunday our minister referenced that breathtaking financial company ad where the woman climbs a summit and a gigantic panorama unfolds in front of her. His sermon analogy was that the year 2012 lies before each of us as a panaroma right now. With that in mind, this is the year to create or work on

17 Tips to Win New Marketing Business

Last week I had the opportunity to hear marketing guru Chris Cavanaugh of Magellan Strategy Group in Asheville, North Carolina speak to our Northeast Tennessee Chapter of the AAF (Ad Club). Chris is a highly experienced marketer and the former Vice President of Marketing for the Biltmore Company who now finds himself in the role of helping

Six advertising tips for small business owners

My friend Sandy Ratliff understands small business. Sandy’s a star marketer at the Virginia Department of Business Assistance and travels all around her state sharing her wealth of knowledge with small business owners. Here’s how she describes what she does. “I primarily focus on helping individuals launch and expand business within my 25 county service area of