press release

Find Your Story and Develop Your PR Brand

Editor’s Note: This post is by guest blogger and friend, Cathy Rodgers of 7wavesmarketing. Everywhere I look, it seems the same message is being told: “invest in content,” “know who you are trying to reach,” and “the story is important.” Telling the story of what goes on behind the front door of a business is

How to make your client successful: PR, Politics and Social Media

(Editor’s note: This article first was published as a guest blog post for SoloPR on October 25, 2010.) “All politics is local” Tip O’Neill Dan Eldridge, a highly successful local businessman, called me seemingly out of nowhere one day to tell me he was planning to run for County Mayor in Washington County, Tennessee. This