What Consumers Really Want: Snickers! The Jobs to be Done Theory
A marketing process to understand the functional, social and emotional reasons consumers purchase products.
Marketing
The Lost Art Form of Letter Writing
Why writing and receiving hand-written letters is good for the soul.
MarketingMel wins CenturyLink Faith in the Future Award 2013
MarketingMel’s young associates accept our CenturyLink Faith in the Future award.
Effective Communications Strategies: Defining Audience Value
“Delivering brand value is the key to brand loyalty.”
Celebrating Business and Entrepreneurs: Top Marketing Books
Some of the best business books for entrepreneurs and professional marketers.
How to Study Abroad: Tips from an International Student
An international student gives his perspective on sports, studying abroad and the value of going the extra mile.
The Thank You Economy: Nuggets of Wisdom from Gary Vaynerchuk
How to engage customers through authentic conversations in social media.
From Lemons to Lemonade: MarketingMel Celebrates Three Years in Business
As the movie Lemonade asks, “Is it a pink slip or is it a blank page?”
Straddling two worlds: The new work reality
I recently introduced a real-world colleague as someone “I met on twitter.” When I mentioned that to another person, who spends very little time on social media, she said, “With the Weiner scandal you better watch what you say.” Well, with all due respect ma’am, not exactly. You see, had Weiner understood the reality of …
Twelve tips for twitter newbies
Several of MarketingMel’s clients are new to twitter and lots of people ask me questions about the best ways to use twitter. Since I’ve been active on twitter since September 2008 and score close to a 99 on the independent Hubspot twitter grader I thought I would share some things I’ve learned in the twitterverse that may …
What’s in a name? MarketingMel celebrates two years in business
Two years ago Tim Story and I sat at Panera Bread sipping coffee and planning our futures. Both of us had recently been laid off from an interactive agency that was hit hard by the recession. I did not even own my own laptop yet and I think Tim was using a borrowed one. Tim knew …
How the 4 P’s of Marketing Apply in a Social Media World
Implement the 4 P’s + social media in your business marketing strategy.