Straddling two worlds: The new work reality

I recently introduced a real-world colleague as someone “I met on twitter.” When I mentioned that to another person, who spends very little time on social media, she said, “With the Weiner scandal you better watch what you say.” Well, with all due respect ma’am, not exactly. You see, had Weiner understood the reality of

Twelve tips for twitter newbies

Several of MarketingMel’s clients are new to twitter and lots of people ask me questions about the best ways to use twitter. Since I’ve been active on twitter since September 2008 and score close to a 99 on the independent Hubspot twitter grader I thought I would share some things I’ve learned in the twitterverse that may