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Launching a New Year with a Great Personal Brand

Sunday our minister referenced that breathtaking financial company ad where the woman climbs a summit and a gigantic panorama unfolds in front of her. His sermon analogy was that the year 2012 lies before each of us as a panaroma right now. With that in mind, this is the year to create or work on

Layers of relationship all fresh so far with online friendlie, Mel

The following is a guest post by SoloPR weekly twitter chat colleague, Judy Gombita. A Canadian Public Relations professional, she is also this blog’s first international guest blogger. Many people had primary or secondary school teachers who left an indelible mark and provided unique life lessons; I was blessed to have several such guiding lights as I

How to get a job in Public Relations: Eleven tips from a PR pro

It seems like every week I field a call from a desperate college student seeking my advice about how to break into public relations. I’ve answered their questions so often that I thought I would jot down a few tips that I’ve learned over my more than 20-year career in public relations. Think strategically: What

What do Social Networking and Bank Robbery have in common?

My father was an entrepreneur. He started his professional fundraising firm from the ground up and made an honest living at it. As a young girl I remember hearing him tell the story of famed bank robber Willie Sutton. Legend has it that Willie, when asked, “Why do you rob banks?” famously uttered, “Because that’s