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Happy New Year 2013Happy New Year! A New Year is a chance to wipe the slate clean and start all over; or is it? In today’s society everything we do online is “out there” and will follow us for the rest of our lives and sometimes into the afterlife. (I know of two men who are widowed whose wives’ Facebook pages are still up. Legacy management will become a bigger part of personal brand management in the future.)

If you’re reading this blog post you may be wondering: Why do I need a personal brand? Let’s listen to personal brand guru Gary Vaynerchuk as he talks about the power of personal brand. I love his comments on “selling” and on the need to Google yourself. This video is well worth the four minutes it takes to listen.

If you’re an independent P.R. or Marketing Pro, be sure to join Amanda Littlejohn and me as we talk about the Power of Personal Branding at Solo PR Summit in Atlanta February 20th.
photo credit: —petpave— via photopin cc

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