Editor’s note: The following blog post was written by MarketingMel Associate Sarah Kinsler. (Sarah and Mel tried out the Vine app in the lobby of WJCW Radio last month before going on the air to talk about social media trends.)
Mary Ellen Miller and Sarah Kinsler at the Tri-Cities TN/VA PRSA awards.
You can break a bull riding record, cross three state lines or experience an amazing “he’s the one” kiss. You can also post your adorable toddler’s toe-tapping hoe-down to international acclaim.
Now Twitter founders have introduced a way to capture these six second memories and share them! Vine, an app that allows users to shoot, combine and loop video is now the #1 app on iTunes. This app is quickly becoming the preferred outlet of social interaction amongst young adults and teens. However, large corporations and brands are jumping on the bandwagon as well.
But here’s the real question: Can brands tell their full story in six seconds? Maybe not the full narrative, but it is a definite way to get a person intrigued. Including Vine in your marketing plan can increase brand awareness and add some personality to your updates and news. While a Vine video is only one-fifth of a typical commercial, it can generate buzz to a specific audience that would otherwise ignore alternative media outlets.
Which brings me to my next question: With apps such as Vine, Snapchat and Twitter, delivering information in a such a quick and effortless way is becoming the norm. What does that mean for the future of print media? Are our short attention spans going to change the process of how we get our news? What do you think?
