My last company taught me two things in the course of my one year stay there: Think national, embrace technology.
Think national:
Just a few months into my last job I found myself on the phone with a PR rep. of a Fortune 500 company (our client). I had arranged for their VP Marketing to be interviewed by a reporter for the American Marketing Association’s magazine. My entire view of the PR world changed forever that day. I met friends for lunch later and told them, “I’m doing everything I have always done only now it’s at a national level.” Think national.
Embrace Technology:
As I began to launch my PR/marketing enterprise two weeks ago, the web was the first place I turned. There were my LinkedIn contacts, my Facebook friends and most importantly my twitter network. Twitter was the place I had established my presence as MarketingMel, and where my peers had already ranked me as a thought leader in the field of sales enablement. It was through twitter that I immediately got PR leads and made important new contacts. Embrace technology.

Continue Reading