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Casey Knox

This week is the second in my video series on personal branding with Casey Knox, communications director for Area 203, a Chattanooga agency. Casey knows the power of personal branding and spoke about it during her presentation at the Southeastern Public Relations Society 12 conference in Chattanooga.  (If you want to see some phenomenal tips check out her SlideShare presentation: Digital PR, Toolkits, Reputation, and Search Matter More than Ever Before.) After her talk, two college students desiring careers in public relations, gathered around Casey, asking her for advice. Casey told the soon-to-be graduates: build your personal brand. This week she highlights a useful tool for all of us interested in personal branding, particularly job seekers.

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Casey Knox, Area 203

Casey Knox knows the power of personal branding. One of the featured speakers during last month’s Southeastern Public Relations Society 12 conference in Chattanooga, Casey led her presentation by talking about the power of personal branding. (If you want to see some phenomenal tips check out her SlideShare presentation: Digital PR, Toolkits, Reputation, and Search Matter More than Ever Before.) After her talk, two college students desiring careers in public relations, gathered around Casey, asking her for advice. The communications director of Area 203, a Chattanooga agency, gave this advice to the soon-to-be graduates: build your personal brand. I had the opportunity to interview Casey during SEPRSA#12. This week I’ll share the first part of that interview with you.

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