MarketingMel is seen here with a couple of smart marketers: Ben Mezrich and Cathy Rodgers. Not everyone at this conference was so savvy.

My good friend Maria Peagler of SocialMediaOnlineClasses and I are currently  creating a webinar on personal branding.  We’ll be providing extensive follow-up materials to those who attend the webinar.  To get things launched for our September debut I share with you this real-life story of the power of branding on this one-minute video. It’s about the impact something as simple as your twitter name can have on other business professionals. I’ll post more details about the upcoming webinar here on this blog soon. Meanwhile, do you have some examples of your own of good (or bad) personal branding? Please share them in the comments here.

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