Find Your Story and Develop Your PR Brand

Editor’s Note: This post is by guest blogger and friend, Cathy Rodgers of 7wavesmarketing. Everywhere I look, it seems the same message is being told: “invest in content,” “know who you are trying to reach,” and “the story is important.” Telling the story of what goes on behind the front door of a business is

Flip-flops, Pink Toenails and the Nike Swoosh

Each spring I can hardly wait for the day when I get to peel the heavy, leather shoes off my feet and toss them in the back of the closet. It’s officially spring when I don a pair of flip-flops, wriggle my toes and feel the air rush through them. This season I selected a