What’s FREE and Helps Small Business Professionals? LinkedIn Tips

MarketingMel’s Mary Ellen Miller talks about the benefits of using LinkedIn for business owners.

Last week I was delighted to present a shortened form of my LinkedIn for Business Professionals workshop to the Business Planning Workshop put on by my fellow Morning Rotarian Curt Henry and his colleagues at Summit Companies. The event, held mainly for Curt’s small business owner clients, emphasized the importance of regular business planning and goal setting. I honed in on the importance of making business connections through LinkedIn. A few of the evaluations were as follows:
“Very interesting to learn the value of LinkedIn. Communications is so important and learning ‘pitfalls’ of poor communication is important as a leader and owner.” (Local small business owner)
“I learned LinkedIn may be useful. Communication is very important.” (Local small business person)
Recently I have put on a similar workshop in a less compressed time frame for the Northeast Tennessee Association of REALTORS and for Milligan College’s graduating seniors. (Seniors don’t usually use LinkedIn but one Milligan senior who attended my session USED the tips taught during that workshop to find a job at Baylor! He kept me updated throughout his job search and then wrote me a thank you afterward!)
Here is the small business presentation on SlideShare. What would you add? (We only had one hour total including questions and answers so we squeezed in a lot!) I would love to hear from you.