One of the best things I have done since going into business five years ago, was to join Rotary International. Specifically, I joined the Johnson City Morning Rotary in January at the invitation of my strategic planning consultant, Rebecca Henderson. While I have been a part of other civic clubs in the past, with its motto of “service above self” Rotary stands alone as a top-notch service organization. Just last week we presented our club’s quarterly donation to the Johnson City Salvation Army, one of many fine charities that benefit from the hard work and fundraising abilities of our members.
When my friend Vivian Crymble heard that I was now a Rotarian she and Dick Ray asked me to provide some Facebook communications tips for the club at the district level. Vivian is the district governor for Rotary 7570 (She’s over 85 Clubs from Roanoke, Virginia through Northeast Tennessee.) Both she and associate district governor Dick Ray have found these tips useful and I hope you will too!
- Each of the 61 admins of the unit pages needs to “like” the district 7570 page.
- The district page needs to “like” all the other unit pages and interact with the. Example: I posted a photo of Vivian on the Johnson City Morning Rotary page. It would be great if the district page could comment on that.
- Keep up to date cover shots; comment on other page’s cover shots.
- Be sure to tag people (the more people you tag, the more exposure the photo gets)
- Play off a theme. Example: This year’s Rotary conference theme at the Homestead in Hot Springs, Virginia is “The Faces of Rotary.” Start X number of days before the annual conference and feature a “face” on a weekly basis. Event-related posts gets people excited for the upcoming event and will get them “talking” online.
- Sharing posts from The District page as well as the District sharing posts from the unit pages will connect the two and should result in new “likes” for both parties.
- The more interaction the page has, the more exposure the page gets. Get more interaction by posting photos, questions, event details, etc.)
I hope you find these tips helpful. Do you have others to add? What’s worked in terms of social media for your favorite club or organization, particularly when planning an event?