At Entrepreneurs Club with Dr. Andy Czuchry.

At Entrepreneurs’ Club with Dr. Andy Czuchry

Last evening I had the honor of returning to the classroom where I was an MBA student 13 years ago. Thanks to the magic of wimba (a college software program that  allows classroom “broadcasting” ) the Entrepreneurship Club at ETSU was seen live by students in Austria, Texas and Washington State.  Andy Czuchry, “Dr. C” as we all fondly called him, taught us many things about the real world of business. A real-life rocket scientist, he  combined theory and practice by bringing entrepreneurs to the classroom. They taught us the way things really are in the business world. One of Dr C’s favorite expressions is how I began my presentation: “An entrepreneur would rather work 80 hours a week for himself than 40 hours a week for someone else.” Anyone reading this who is an entrepreneur knows that to be true. But there is something incredibly exhilarating about the freedom that comes with being self employed that can’t be replicated. So we’re willing to tolerate the crazy hours because of that trade off.

Here are a few more tips I shared with the Entrepreneurs’ Club students:


You can’t do it all- You need to start making teams right away and joining forces with others. Work on what you do well and look for skill sets in others to compliment yours. It’s fine to start with virtual teams (for me it was twitter and some important tweet chat groups) but stay connected. No one can operate well as an island.

Don’t rely on third party hosts- Always host your own web site and put your videos on channels you host. I learned this the hard way after a multi-part series I created for WJHL-TV called “Social Media 101” literally vanished when they changed servers. I shudder when I watch some business people use Facebook as their personal web site. Facebook (and your product photos) could be gone tomorrow.

Create Systems-  I suggested the book the E-Myth Revisited by Michael Gerber to the group. This fascinating book points out the need to put systems into place no matter how small the company is. My current intern, Emma Brock, is developing the first-ever MarketingMel intern manual and Sarah Kinsler (who created the prezi and shared some of her MarketingMel experiences with the class) is creating an associates manual. I’m working on client intake systems.

Smart moves:

Know your personal mission as well as your company mission and vision and refer back to those often. They will direct your path.

Surround yourself with bright, young people (Both Sarah and Emma are a God-send to me)- They will keep you on your toes and give you energy.

Create an Advisory Board- This year I have six, sharp members of the community whom I trust to give me advice and to let me know if I have “broccoli in my teeth.”

Form business partnerships: I became a business partner with the Summit Leadership Foundation shortly after beginning my business. I give them a monthly contribution and then I am able to use their space without the overhead of a traditional office. Both organizations help each other out.

Set Goals and Plan Ahead: Throughout this month I’ll be working on my 2014 strategic plan. Some of those goals include: Following the Tennessee Performance Excellence Standards, becoming a certified “woman owned business” and publishing my E-book. My final thoughts were also words of wisdom from Dr. C. “Under-promise and over deliver” and “Be a lifelong learner.”  What’s on your Pitfalls and Smart moves lists?



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10 Responses to “Pitfalls and Smart Moves: The MarketingMel Story (as Shared with ETSU Entrepreneurs)”

  1. Thank you for taking me along Mel! I love when we go to speak to a class and end up in deep conversations about things such as social media marketing! My favorite tip is make sure to create systems. I know I struggle in that aspect while I thrive on the big idea and creative aspects, but without the organization, it can’t be followed through. Looking forward to sharing this talk again!

    • maryellen says:

      Thanks Sarah! I know we both are working on creating systems It is a challenge for those of us who are so strongly right brained but it will be worth it in the long run!

  2. Your tips are good for aspiring young entrepreneurs as well as those with some experiences under their belts, Mel. Especially the team thing – people resist that and it’s truly key.

    • maryellen says:

      Oh, Sue. You have to be a part of a team! You absolutely cannot do it alone. I guess that is definitely one thing that MBA school taught me well.

  3. Jessica says:

    These apply to seasoned business owners as well!

  4. So true that one ‘can’t do it all.’ Thanks for the great tips and the book recommendation.

  5. Great advice for all of us in business! I love the Advisory Board idea and would love to learn more! brilliant idea!

  6. These are all great tips, Mary Ellen. I don’t think I could agree with you more. Systems, support, and goals are all critical to business success.

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