“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
I had the wonderful opportunity to speak to the Elite Strategic Partners group last Tuesday in Johnson City. This group of business and community leaders gets together for lunch three times per month to share referral sources and hear from guest speakers. The ESP group is already gaining a great reputation for its members (way to build that brand!) WHile I was there they contributed a $500 check to Rise Up, an organization that mentors young people.
My topic was “Powerful Personal Branding” which I define quite simply as the sum total of your online and your offline reputation. It is how others perceive you! Here are a few other tips from my talk.
- Focus on Your Strengths– There is a great book called Strengthfinders by Clifton and Buckingham that urges us to focus on our five core strengths. I enjoyed joking with a CPA in the crowd that people like her will always find employment when there are people like me around! The point is, hire someone who’s really good in your weak area so you can focus on what you do best (in my case it’s strategy, not accounting!)
- Get Media Exposure-I love to say that “media begets media” and it is really true. Once you appear TV or radio or you’re quoted in the newspaper you are seen as an “expert” and a go-to personality.
- Blog Your Expertise- Blogging is a great way to keep your web site fresh and push you up in the search engine rankings. You are bound to have a keen knowledge of something that others want to know more about. Share it regularly on your blog. And if you can’t think of ideas, invite a guest blogger to come on board from time to time. It’s great exposure for them and for you.
These are just three of the 15 tips that can be found in the Personal Branding Tool Kit, created by Maria Peagler and me, that is now on a back to school sale! We’ve reduced our price by $50 to a great rate of just $47 for an easy to follow infographic and tips, action plans, an mp3 of our webinar, transcript and a “ready-set-go” plan to carry out the 15 steps to building your personal brand. Just click this link and use the promo code “school.”
Do you have your own personal branding success tips? Please share them here.