Look out Vine! Instagram video is here!

The following is a guest blog post from MarketingMel associate Sarah Kinsler. This is a follow up to our joint blog post about Vine created several weeks ago.

Sarah Kinsler using the new Instagram video feature.

Sarah Kinsler using the new Instagram video feature.

Just a few days ago, Facebook announced the release of Instagram’s new video feature. The new addition allows users to record videos up to 15 seconds (twice as long as Vine) and gives the option of editing the video with a filter.

During the first day of the new feature, over 5 million videos were created then uploaded using Instagram. Now, users across the world are shooting, editing, and sharing not only their pictures, but also their instant movies.

Here is my first attempt at an “Instagram Video Post”


(I’m complaining about a rainy Monday.)

While the upgrade seem like a great new way to share videos, some users argue that the new features are a negative for Instagram. The addition of the videos in the news feed slows the app down.  Many people say they “don’t care” about the videos and would rather see photos without having to rummage through the videos to find them.

What do you think? Is Instagram keeping up with the times by adding the video feature? Or should Instagram stick to its initial purpose of sharing cool and unique photos and leave the videos to other social media apps?

MarketingMel Associate Sarah Kinsler

MarketingMel Associate Sarah Kinsler


Sarah Kinsler is a member of the MarketingMel team. She creates marketing, public relations and social media strategies for Mel’s diverse group of business clients. 



  • Hmmm. I’ll have to check this out. To be honest, I haven’t really gotten into instagram too much and 15 seconds seems like a really short time for a video, but if you’re creative enough, it could be an awesome feature to use.

  • Sarah Kinsler says:

    Hey Tiffany,

    You are right! 15 seconds seems quick for a video and with Vine you only have six seconds. It makes for a fun challenge to create something creative and entertaining with such a short allotted time!

  • Bill Painter says:

    I can see that a quick 15 second tip or plug could be useful for phone downloads, but I don’t know if it will last. The trend will probably be to make them longer.

  • Good insights friends. Guess we’ll just have to see what’s next! One thing is constant- change!

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