The following is a guest blog post from MarketingMel associate Sarah Kinsler. This is a follow up to our joint blog post about Vine created several weeks ago.
Just a few days ago, Facebook announced the release of Instagram’s new video feature. The new addition allows users to record videos up to 15 seconds (twice as long as Vine) and gives the option of editing the video with a filter.
During the first day of the new feature, over 5 million videos were created then uploaded using Instagram. Now, users across the world are shooting, editing, and sharing not only their pictures, but also their instant movies.
Here is my first attempt at an “Instagram Video Post”
(I’m complaining about a rainy Monday.)
While the upgrade seem like a great new way to share videos, some users argue that the new features are a negative for Instagram. The addition of the videos in the news feed slows the app down. Many people say they “don’t care” about the videos and would rather see photos without having to rummage through the videos to find them.
What do you think? Is Instagram keeping up with the times by adding the video feature? Or should Instagram stick to its initial purpose of sharing cool and unique photos and leave the videos to other social media apps?
Sarah Kinsler is a member of the MarketingMel team. She creates marketing, public relations and social media strategies for Mel’s diverse group of business clients.