Editor’s note: It’s National Small Business Week! If you are a small business person, take time to celebrate your success as the backbone of our country. The following is a guest blog with tips on books for small businesses from Strategic Priorities’ Consulting President (and avid reader) Rebecca Henderson.
Marketing is the lifeblood of any business, especially small business. Without effective marketing, the business withers and dies, like an plant without water. Networking and superior customer service are the linchpins of effective marketing.
The Nordstrom Way to Customer Service Excellence by Robert Spector and Patrick McCarthy pretty much sets the standard for customer service. Years ago, I read Susan RoAne’s How To Work a Room. It’s is essential for honing conversational skills for effective networking.
Another book I read years ago is What They Didn’t Teach You at Harvard Business School by Mark McCormack; the advice is timeless, and teaches all sorts of things you didn’t realize you didn’t know. Dave Ramsey’s EntreLeadership is a must-read for any small business; pay close attention to the chapter devoted to marketing.
Word of mouth marketing is the most effective marketing. The Anatomy of Buzz : How to Create Word of Mouth Marketing by Emanuel Rosen is a great book that tells you how to do just that. Getting Everything You Can Out of All You’ve Got by Jay Abraham is filled with examples that I love.
Harvey Mackay has many roles; three of them are marketer, networker, and author. One of Mackay’s books I particularly like is The Mackay MBA of Selling in the Real World; it’s fabulous, as are all of his books. Take the Stairs by Rory Vaden is filled with gems of great wisdom, which can be applied to your personal and professional life.
We don’t usually think of management and marketing as hand-in-hand, but they do . Management Lessons from Mayo Clinic by Leonard Berry and Kent Seltman is very informative. Pay close attention to the last half of the book.
What are some of your favorite marketing books? Please add to our list!
Rebecca Henderson has an M.S. in Community Leadership from Duquesne University. Rebecca loves strategic planning, organizational development, and “geeky things” like bylaws and parliamentary procedure. Her company, Strategic Priorities Consulting, specializes in helping clients grow from where they are to where they want to go. She is currently working on a book about being an effective leadership level community influencer. On a personal level, Rebecca is an active member of her church and Rotary Club, Vice Chair of the Girl Scout Council of the Southern Appalachians, loves to read, and is “Mom” to her five Newfoundlands.