Editor’s note: This is a guest blog post written by MarketingMel associate and recent ETSU public relations graduate Sarah Kinsler.
As a recent public relations graduate, I entered the workforce excited and eager to take on the PR world by storm. However I soon realized there is much more to Public Relations than what is taught in the classroom. During one of my first official client meetings I found myself at a rush to write an on the spot release and pitch it to the local media. I remember thinking, “Wait, this isn’t how I learned PR.” I soon came to the realization that the “due dates” for a release and planned timelines, were no longer part of my PR ways.
While I do think I learned some valuable skills during my college career, I feel you cannot fully comprehend applied public relations without being thrown into the real deal. I have narrowed down my top three tips in adapting to the “real” world of PR.
1. Sharpen your Writing:
Train yourself to write quickly, yet effectively and clearly. Many times you will be caught in situations that forces you to write on the spot. Make sure you have the ability to provide sufficient details in a timely manner.
2. Stay Calm in Stressful Circumstances
PR can be very stressful, don’t allow yourself to get frazzled. Use your youth as a positive and keep your cool.
3. Be Open to Learning New Things and Getting Advice
Lets face it, you are a newbie, but the good news is there are lots of people that want to help you succeed! Be open to their advice and ask questions. Some of your best resources are closer than you think!
4. Network Network Network
Being in the PR world means meeting lots of people. Between events, meetings, and clients you will have a plethora of opportunities to establish new professional relationships. Take advantage of this and be sure to follow up with new contacts! You never know who can help you in the future.
5. Always Present your Best Work
You will often find yourself working on unsupervised projects. Don’t freak, you can do this! Just remember that you should always present quality work because it’s a reflection on you and your company. If your boss assigns you to a solo project, they trust that you can do it. Make sure to put forth your best effort and meet deadline!
Sarah Kinsler is a member of the MarketingMel team and creates marketing, public relations and social media strategies for clients. She is a December 2012 graduate of ETSU where she studied public relations. Her dream job would be to work in Nashville in country music PR.