It was truly a privilege to be invited to write for the was 2013 PRNews Media Training Guidebook. Being selected as a featured author, along with other top media trainers to provide ideas, tactics and tips to guide those who deal with the media for their clients, was an honor. The guidebook covers topics ranging from social media to building relationships with journalists.
My article, “10 Tips to Help Clients Feel Comfortable in Front of a Camera” focused on camera readiness. Everything from what to wear (skip the loud patterns), to how to act, (hint: consider all microphones live!) was covered in the featured article.
In the article I urge other P.R. and Marketing professionals to “Remind your clients that a personal brand is portable; it is what makes them unique and what differentiates them from everyone else.”
The media guidebook is available for purchase online at PRNewsonline.com and also by phone at (888)707-5814. (Note: I did not earn any income on this although I wish I had. I wrote it truly for the pleasure of writing and helping others.)