Editor’s note: Copied below is the news release from last week’s Tri-Cities PRSA Awards. Once again MarketingMel was competing against large industries and public relations firms throughout the Tri-Cities region of Northeast Tennessee and Southwest Virginia.
(Johnson City, Tenn.) MarketingMel, an innovative marketing, public relations, and social media strategies firm led by professional communicator Mary Ellen Miller, recently received top honors at the annual PRSA of TriCities TN/VA awards. The awards recognize excellence in media campaigns and products. Work is judged by a panel that evaluates winners based on impact, creativity and visibility. The MarketingMel team, including ETSU intern, Kristen Pierce was recognized for successful campaigns during the 2012 year.
Miller took home two Awards of Excellence in two different column writing categories Her award winning article “How to Get a Job in PR: 11 tips from a P.R. Pro” was first published in Out N’ About Magazine and recently featured in Ragan Communications’ PR Daily. Her other winning article was published in Out N’ About Magazine and featured her dog Lucky. It was called “Lucky Lends Us His Life Lessons.” A similar article had also been published in Happy Tails.
Pierce, an ETSU Senior public relations major, was honored in the student category for her work on the Johnson City Turkey Trot campaign with an Award of Quality. Pierce, Jenny Brock and Mary Ellen Miller received the Community Relations Award for the Johnson City Turkey Trot and Pierce, Phil Scharfstein of One Stop Wines and Liquors, and Miller received the Award of Quality for Public Service for the “Spirits of the Season Gala” benefit for the American Cancer Society of Northeast Tennessee. In addition, former MarketingMel intern Sarah Rowan’s video about her experience working with MarketingMel captured an Award of Merit.
“I am really grateful to have such superb clients and business professionals to work with and for,” said Miller. “Being honored as a boutique Public Relations agency alongside some of the major institutions and P.R. agencies in our region is very exciting.”
Headquartered in Johnson City, Tenn., MarketingMel assists business professionals with their marketing, public relations, and social media needs. The firm works across the political, lifestyle, entertainment and manufacturing industries in launching their brands to the top.
Miller blogs regularly about social networking for business, public relations, leadership and marketing at http://marketingmel.com. Her thoughts on these topics can also be followed on twitter at http://twitter.com/MarketingMel.