(Editor’s note: This article is co-authored by Mary Ellen Miller and Sarah Kinsler, a recent ETSU Public Relations graduate and assistant to MarketingMel.)
The once great love affair between America’s youth and Facebook is over. The social network, once the “craze” for teens a few years back, has slowly turned into a ghost town when it comes to high school aged kids.
Why you ask? It’s simple. Now that Facebook has become the chosen network for the middle aged and even seniors, teens are feeling a little “crowded.” Now they aren’t sharing info, updates, jokes with just their friends, but with Grandma too! Another reason of course is teens are all about chasing new trends and being involved in the newest networks. So adios Facebook and Hello Snapchat, vine and Tumblr.
Snapchat, a mobile app sharing service, lets users take short video and photos, then allows users to send as a message.The unique thing about this app however is that once the message is seen, for a very short amount of time, it self destructs (or so teens believe). This is huge right now because teens find it fun that they can live in the moment and not worry about the consequences of a photo/video being taken for a permanent record.
Another popular app right now (number one on iTunes actually) is called Vine. The is app was created by Twitter to take short video clips and mash it into one looping six second short video. (Sarah and Mary Ellen created this video on Vine while waiting to be interviewed about recent youth trends at WJCW radio last week.)
Tumblr is also very big right now. This app is for photo blogging and creating fun profiles that represent the user. It provides teens with a since of creativity without the extended family watching their every move.
To listen to more of our discussion on youth and social media trends please listen to our podcast. Prior to the podcast Mary Ellen posted on both her Facebook business and personal pages about youth leaving Facebook and got a resounding “yes” from parents who agreed. What trends are you seeing in social networking and youth communications these days?