How Do I Create A Brand in the New Year?

MarketingMel Discussing Personal Branding with REALTORS

MarketingMel Discussing Personal Branding with REALTORS

What are your New Year’s resolutions? When I conducted some video “man-on-the-street” interviews people fell into a couple of categories:

1- People who do not like to talk about resolutions. Most likely it’s because they remind them of broken promises but I’m going to share with you some tips you can act on right away and feel good about yourself in the New Year!

2- People don’t want to talk on camera. Some people obsess about their clothes, hair, make-up, etc. (This goes for men as well as women.) I created an award-winning video on “Ten Tips to Feel Comfortable on Camera” that can help you feel better on camera in the New Year.

No matter how you feel about resolutions, this is a great time of year to assess our personal brand. What we can do to better ourselves in 2013? Here are some tips to help you. I’ll be sharing more on personal branding as a speaker at the SoloPR Summit in Atlanta in February 2013. Hope you can join us!

  1. Google yourself– What do you find? Is it fresh? Is it negative? Does it need a PR boost?
  2. Does your image transfer to mobile? With more cell phones than toothbrushes in the world people will be on their phones more than ever in 2013. I recently optimized this site for mobile. You can check out your sites mobile likability by running it through
  3. Who is your target audience? What communications channels are they using? Do you have your elevator speech planned for the next time you bump into Future Big Client X?
  4. How do you plan to promote your brand in 2013? Through guest media appearances? Your blog? Podcasts? Social media? Your e-mail signature? Video?
  5. Do you have an editorial calendar planned for 2013? Remember, you are a publisher. Now is the time to think seasonal and timely in your future writing and publishing. I posted a few social media calendar examples on the MarketingMel P.R. Facebook business page.

All the best of luck to you in 2013 and remember, your personal brand is always with you!


  • Sue Painter says:

    It’s amazing to me how many people are camera-shy, both for still photos and for video. Your tips are helpful and useful for anyone, thank you.

    • maryellen says:

      Thank you Sue! I’m glad that my on-camera tips were useful to you. I too am amazed how camera-shy people can be.

  • I also like the tip about “googling” yourself. You never know what might show up about you and whether or not it fits with your brand, unless you actually check it out.

    • maryellen says:

      Tiffany, thanks and we do have to be vigilant about using Google Alerts and keeping up with our online presence don’t we?

  • Jessica says:

    This is seriously fantastic! I have been teaching people how to create their plan for the year for years, but never got this specific. I am going to use these 5 steps to kick off my year because I’ve been looking at a blank 2013 calendar plan for a week. This was exactly what I needed, so I guess it was “good fate” that we accidentally met each other on line.

  • Maurice says:

    Mel thanks for the tips. Your point on mobile phone use is spot on. I ran across this article and saved it. I finally got around to reading it. We all need to think about what we are trying to do . I loved the editorial calendar idea. Thanks for causing me to go back the the basics and think.

    • maryellen says:

      Thanks Maurice! So glad you found the mobile article useful and I’m glad you bookmarked it. Mobile is definitely a good space to be in during 2013.

  • Kristen Pierce says:

    I’m afraid to google myself Ha! Great tips, Mel! This has inspired me to brush up on my elevator pitch.

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