Casey Knox

This week is the second in my video series on personal branding with Casey Knox, communications director for Area 203, a Chattanooga agency. Casey knows the power of personal branding and spoke about it during her presentation at the Southeastern Public Relations Society 12 conference in Chattanooga.  (If you want to see some phenomenal tips check out her SlideShare presentation: Digital PR, Toolkits, Reputation, and Search Matter More than Ever Before.) After her talk, two college students desiring careers in public relations, gathered around Casey, asking her for advice. Casey told the soon-to-be graduates: build your personal brand. This week she highlights a useful tool for all of us interested in personal branding, particularly job seekers.

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10 Responses to “Personal Branding and Reputation Management: Part 2”

  1. It’s great you got the opportunity to do these two videos with Casey. Many people don’t get it about “personal brand.”

  2. Good idea on the “About me”. It is a good way to fill in the blanks and get people to know you better.

  3. I agree with creating an about page. It’s better to be proactive in establishing your brand versus only reactive.

  4. Thanks Maryellen for sharing valuable information like this one. Can’t wait to read and viewing “Part one” now!!!

    • maryellen says:

      So glad you found the information useful Bridget! I think that Casey is a very knowledgeable spokesperson on the power of personal branding.

  5. Branding isn’t just for businesses, it is for the individual as well. Your personal brand is key not only when you’re an entrepreneur, but when you’re looking to climb the ladder in Corporate America.

    • maryellen says:

      You are so right Jennifer that a personal brand is portable; we take it with us to the corporate board room or the small business office.

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