Recently, Maria Peagler of SocialMediaOnlineClasses.com and I were rehearsing for our upcoming PersonalBrandingHowTo.com webinar with a live audience of four people on the call. They were trusted clients/friends who provided us with their honest feedback so we could make the “real” webinar on September 13 even better. One of the women wanted to know more about my slide on “getting featured in the media.” She was very interested in getting an article about her products featured in a magazine and then she found out I was a former magazine editor! I invited her to follow up with me “offline” and that is what led me to write the following tips on how to publish an article in a magazine. She found them helpful and I hope that you will find them useful as well.
- Use your “personal branding” skills to position yourself as the_____ expert (fill in your profession). Be sure the magazine goes out to your target audience.
- Magazine editors love to know about trends so tell them what’s hot for _____ in time for whatever their deadline is. Hint: It’s probably spring right now.
- Magazines generally work months in advance. Holidays may still be a possibility if you got it to them immediately and depending on the publication. Do your research and know their deadlines and word counts.
- Identify the types of magazines you want to be in (find out who the editors are) See if they are on social media and start connecting with them there. See how the conversation goes (don’t push.)
- Muck Rack is a good site to learn more what journalists in general are thinking and talking about.
- If you are a good writer, offer to write an article for the magazines you’re approaching. They need good content and even if they don’t pay you, you will gain credibility from being published.
- If you really want to be the one featured, be sure you point out what is unique and different about your products that will be of interest to their readers.
- If the magazine is based near you perhaps you could visit with the editor directly or find out when he/she is speaking on a panel etc. and attend that event.
- Be sure you are familiar with the writing style of the publication. Make sure you’ve targeted the correct publications.
- Sending free stuff to an editor is often a way to simply fill their trash can. However, when it comes to writing about a travel location you will generally see writers and photographers given free room and board in B&B locations in exchange for the good P.R. Again I would stress knowing the publication that you are pitching and their rules!
If you’ve had a great success story with magazines please share it with us.