Recently a prospective client called on me to help him build his personal brand. In assessing his needs, I quickly saw that there were five things he could do immediately to start building up his social media presence. Here are five ideas for branding yourself.
1- Have a professional photo made, and use it! I am actually amazed by the business professionals who contact me via LinkedIn who appear as grey silhoutees on the page. Remember you are projecting an online image at all times, like it or not. Once you get that photo be sure to sign up on Gravatar so it will appear whenever you comment on others’ blogs.
2- Create an e-mail signature: Every time you send an e-mail (and ditto for an invoice) it is an opportunity to brand. Decide what information you regularly want people to have about you and put it in the signature. Be sure to get clients’ feedback on this. I added my phone number to my signature when I first started my business at client request.
3- Enlist your “Rolodex”: I have to chuckle when people still refer to their contact lists as a “Rolodex.” While I can’t remember the last time I used one of those spinning lists of business cards, the point is you do have contacts somewhere. Capitalize on that list through an opt-in e-newsletter.
4- Use LinkedIn’s Questions, Answers and Groups: If you haven’t read Jon Moss’s superb guest blog piece that’s a How-to LinkedIn “Ten Ways to Totally Rock LinkedIn in 2012” please be sure to do so. Then use LinkedIn to your advantage to gain visibility as an influential thought leader.
5- Post Regularly: There are different schools of thought on how often to post but be sure to keep your contacts well informed with your valuable professional insights.
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