With one in nine people on Earth now on Facebook I’m sure you are considering the best ways to keep a positive business presence out on the social networking giant. If you’re like me, you sometimes get “stuck” looking for content for your Facebook Business page. Well here are three great content creation ideas that I learned from Jodi Santangelo at a Fred Pryor Facebook training session yesterday. By the way I have no business interest with Jodi or Fred Pryor I was just very impressed with Jodi as a speaker and the Facebook information she presented was very easy to digest with some great take aways.
Here are the three content creation tips along with the amount of time that should be spent in each area on your Facebook business page.
1- Educate (40 percent): Let people know about your business. Check out your trade associations on Facebook to see what they are doing and share their valuable content. Be sure to search and like their pages. Create strategic partners. Share and personalize the information. (I have two wonderful strategic partners, Maria Peagler of Social Media Online Classes and Cathy Conder Rogers of Seven Waves Marketing who’ve been guest bloggers and master minders with me since the start of my business.)
2- Engage (40 percent): Interaction is key. What’s the best way to find out about people? Ask questions! Don’t be boring. Remember that Facebook is actually ranking your pages. To learn more check out EdgeRank. Also, Jodi recommended having a QR code connected to your business’ Facebook url located at the cash register of retail establishments. This will engage people direct from their mobile devices. Here’s a link to a free QR code site that I’ve used.
3- Entice (20 percent): It’s OK to promote yourself and your product (sometimes) but don’t do any hard selling or you’ll drive people away. The example Jodi used (and coincidentally one I also use in public speaking) is that you wouldn’t walk up to someone at a cocktail party and say, “Hi I’m ___ buy from me!” One positive example she used was a company that had a once a week Facebook coupon and promoted that. That’s actually a great use of enticement on Facebook because your audience is getting something in return for their engagement.
Bonus Facebook Business Tip: Jodi suggested creating a social media calendar for all of your postings and using the social media scheduling tool HootSuite to help you plan your posts. She also said to be sure to personalize your posts.
What content creation tips have you found useful on your Facebook business page? I’d love to hear from you. And if you’d like to connect with me on my Facebook business page for daily social networking tips please join me!