Editor’s Note: This post is by guest blogger and friend, Cathy Rodgers of 7wavesmarketing.
Everywhere I look, it seems the same message is being told: “invest in content,” “know who you are trying to reach,” and “the story is important.” Telling the story of what goes on behind the front door of a business is something we’ve been saying since the beginning of 7Waves. There is something unique about each and every business and there is a story that needs to be told. I invite you to take a fresh look at your business from the outside and ask yourself, “what would people want to know about my products, my place in the community, or the dedication of the founders and work team”?
Here are a few points of inspiration to help you further your brand or that of your client, along with a few suggestions for experimentation.
1. Nourish your brand: Have a brainstorming session with your team on how to boost the level of visibility and awareness in your community.
2. Find the story: Go back to the beginning and find the reason for the start of the business. This can be the foundation of a new press release or a blog article.
3. It’s more than a logo: A business continually creates and lives their brand. It’s more than a strategy or plan, it’s even beyond a vision statement – it’s about articulating passion for your own products and services.
4. Form a Partnership: One of the best examples for a partnership between a non-profit and for profit business I’ve seen was formed during a local political campaign. A local business already sponsoring a non-profit organization chose to enhance their visibility at a scheduled walk which included a table where most companies set out flyers, banners, and giveaways. In this case, the table was occupied by a political candidate, and the sponsoring company got two for one.
5. Tell your story with photos: It’s been proven that entries or posts which get the most comments on Facebook have photos. Photos create enthusiasm for a brand, make others want to be at an event, or desire the benefits of a product.
6. Promote others: Success stories not only promote your clients, but can attract future business partners, while creating good will for your business.
7. Social media: The story should be told in different ways across all researched mediums (and choosing your channels depends on the audience). For instance, if your audience is on Facebook, then you need to be there. – If you think your audience is on Twitter, then do an experiment for a set period of time and see if developing relationships there is worth your time. – No matter what method is chosen for brand promotion, it’s important to have the website and blog as the home base of operations.
So what’s your story?
Cathy Rodgers is the owner of Seven Waves Marketing, a social media, public relations, and online marketing company. She focuses on website content and Facebook strategies, and has more than 20 years of freelance writing experience for prominent newspapers, business publications, websites and nonprofit organizations. Visit Seven Waves Marketing or look for @7wavescathy on Twitter.