The Ten Commandments of Facebook Marketing Infographic

Maria Peagler

Maria Peagler


Editor’s note: This guest post is by Maria Peagler (@SM_OnlineClass), founder of, providing 24/7 online courses (where I guest teach twitter) and mastermind consulting on social media tools and strategies. After meeting on twitter, Maria and I created our own social media mastermind group and, although we have never met in person, we share ideas regularly via Skype and we hang out together on Google+. 

I hear a common theme among my clients: “Help! I’ve got a Facebook page but don’t know what to do with it.”

Sound familiar? This is especially true for the small business owner, who is already a jack-of-all-trades and now needs to add social media guru to that entrepreneurial tool belt. You’ve built a great brand; let people get to know it using these Facebook 10 Commandments that put you and your company in the place of most potential.

These guidelines cover a wide range of techniques, from starting out with the correct account type, to claiming a custom URL for ease of use and increased SEO, to incorporating your new social media platform into all of your marketing strategies. Don’t feel like you need to tackle them all at once: set small goals, about one per week, and by the end of 4th quarter 2011, you’ll have an outstanding presence on Facebook, and you’ll reap the rewards in 2012.




  • Thanks Mary Ellen for launching my blog tour. Here’s a bonus for your readers: share with your networks about the blog tour and you’ll be entered in today’s drawing for a social media course, and in the grand prize drawing of an Unlimited Class Pass: a full year of unlimited courses! Just leave a comment here or on my blog letting me know how you shared.

    You could be the lucky winner who jumpstarts their business with social media!

  • Sue Painter says:

    Great commandments – in particular, I dislike the “faceless” people or those who have pics of their kids or dogs. I love my dogs, too…..but they aren’t the ones people are connecting with, ha!

    • Sue – I agree, especially on a business page. While I’m proud of my logo, it doesn’t give anyone an idea of who is behind the brand. I recommend to all of my clients that they include their photo somewhere on the large profile photo or in the Page Admin area.

  • Jeff Brunson says:

    Thanks Maria for the 10. I’m so glad you ended by saying “Don’t feel like you need to tackle them all at once …” Now, I can move forward!

  • Love “large profile photo” … I see so many unreadable fuzzy photos out there. Now if the small business people would stop setting up their pages as a person with a birthday.
    Great thoughts!

    • Cathy – The large profile photo is a real stumbling block for some of my students. They aren’t graphic designers, and they’re on tight budgets. I advise them that this is one area where is pays to hire someone for a professional look.

      I’m also amazed at the number of businesses setting up personal profiles as business pages. My hometown pharmacy does this. Love the personal service I get from them, but I chuckle at their FB profile!

  • Doug says:

    Sorry to tell you it’s “thou”, not “though”. The way you’re spelling it it’s like “even though….”. Makes it hard to take the infographic and the author seriously.

    • maryellen says:

      Doug, thanks so much for pointing out the typo. which is now fixed. I have to tell you that I used to be a magazine editor and missed that typo! I guess we are all humans aren’t we? I can tell you that Maria has proven herself time and again to be a credible professional and should not be placed on the gallows for submitting an incorrectly spelled word. Appreciate you reading and commenting!

  • Doug – thanks for pointing out. You’re a great editor. I’m amazed that no matter how many times I look at my own stuff, and have others edit it, tiny errors get through. Will correct and repost.

    However, it does not detract in any way from my credibility or that of the message. Respectfully disagree with you there.

  • Great post Maria. Agree with you 100%, especially the one about businesses using personal profiles. Shows me they have no interest in tracking their efforts and that social media is an afterthought, not a marketing tool.

    • Kristina – You make an excellent point: businesses using personal profiles haven’t taken the time to learn how to use the tools correctly, and are usually in it because everyone else is. They’re missing out on the of the most measurable parts of any social media effort.

  • Bill Painter says:

    Like the quick synopsis of the 10 commandments. It makes a great checklist to see if you have the bases covered or uncovered as the case may be.

  • Great post, Maria. The commandments are great checklis to make sure you aren’t committing any facebook “sins.” I particularly like the one about having a custom url. Definitely makes it easier to find and looks more professional. And please, please, please, have a decent *professional* photo. I just want to highlight that you don’t have to do all of the 10 commandments at once. It took me a little while to get each of these elements up for my FB page.

    • Tiffany – Thank you for pointing out that you don’t have to tackle these all at once. Many of my students feel overwhelmed at the prospect of developing a robust Facebook page, and my advice is “small steps.”

      I just did a consulting call yesterday with a client who was brought in to a special position in her company and they wanted to get started in social media. My suggestion to her was to build a solid presence on one platform each quarter: 4th quarter focus on the blog, 1st quarter on Facebook, and so on. That way she could master one platform before tackling the next.

  • Linda Pucci says:

    Great tips and loved your format of them as “commandments” complete with your tablet graphic. I was also relieved to have “permission” to add them in smaller steps. Sometimes the techie aspects of learning new things gets me overwhelmed. So much to know to stay current!

    • Linda – I agree! It seems like Facebook changes every week, and their users feel frustrated at having a learning curve so often.

      Give yourself permission to take some time with these: it’s far more important to get each one right than to get them all.

      Good luck!

5 Trackbacks and Pingbacks

Leave a Reply

Your email address will not be published. Required fields are marked *