Social Media takeaways from SoSlam

MarketingMel with Trey Pennington at SoSlam

MarketingMel with Trey Pennington at SoSlam

It’s been two weeks since I spent a fabulous day with other social-media crazed marketing and public relations professionals. The place was Knoxville, Tenn. and the event was SoSlam.

Now that I’ve had some time to reflect, here were my top takeaways from a few of my favorite speakers.

From Trey Pennington:
It’s not all about us. It’s all about you.You don’t want to get the message out, rather you want to get the message in. The old way was about controlling the message. Now it’s about hearing the message’s sender.

From Deb Weinstein:
Be innovative/unexpected/newsmaking
Be integrated
Be credible (human, honest, humble and helpful)
Be relevant. Craft a useful story and tell it to the right people
From Anne Gallaher:
Follow a range of opinions. (Anne likes The Economist.)
Always use your face when possible, not your logo.
From CK Kerley:
Our mobile devices will be our first screens within three to five years.
We now spend more than half our day consuming media
We simultaneously live and work in two worlds at all times.

The best part of the event was the opportunity to go “IRL” with some peeps I’ve followed for quite some time on twitter. As Glen Gilmore said you want to surround yourself with thought leaders. Well, Knoxville was a veritable smorgasboard of social media thought leaders April 13th. Looking forward to the 2012 conference. Hats off to Mark Schaeffer and the other event planners who made the event such a success.


  • Sounds like you had a great time, met some great people and learned a lot. Thanks so much for sharing your take-away points.

  • Jeff Brunson says:

    No doubt we are in a new world. Funny thing is, we are still the same humans we’ve always been. I’m glad the world seems to be waking up to this fact; being who we are. Indeed, authenticity is the best marketing there is. Only in authenticity can we give in our network, in our community, in our lives. Thanks for the summary. See, it made me think all this stuff!

    • maryellen says:

      Glad this got you thinking Jeff. It is a little sad that we now live in two worlds. But as I was walking the dog and e-mailing someone this morning I thought again that CK is right. Sometimes however we all need to “unplug” and be present in our physical world.

  • Thnks for the great round-up Mary Ellen. I think you summed this up quite well, especially the tremendous value of meeting these wonderful and generous folks in real life. Next week we begin our planning for Social Slam 2012, which will be at the Knoxville Convention Center April 27, 2012. We already have several amazing speakers lined up but won;t be making an announcement until later in the year. One thing for sure — it will be bigger and better than 2011! I’m already fired up! : )

    • maryellen says:

      Thanks Mark. It was great to meet you IRL. You and the other planners did a great job and I loved the connecting opportunities. Looking forward to an even bigger and better 2012 event!

  • Sue Painter says:

    Thanks for the notes and your perspective on topic, Mel. Good stuff!

Leave a Reply

Your email address will not be published. Required fields are marked *