What’s a short, effective form of Valentine’s Day communication that pre-dated twitter by more than 100 years? The candy heart of course. The limited space on those little hearts packs a powerful message in significantly less than 140 characters. Our personal brand – communicated in one savory morsel. A quick bit of research found marketing exec’s at twitter and Sweethearts candy thinking along the same lines. This year the candy hearts will feature a “tweet me” slogan along with 79 other tasty tid-bites. Yet another great way to get out a brand message in a short, concise and delicious marketing channel. Happy eating, er, tweeting.
Follow me on twitter @MarketingMel.
Very cool !!! Now, if only Twitter tasted that sweet to me!
Love it – glad these candies continue to evolve with the times. Nothing like a mouthful of tasty relevance! 🙂
Nic, maybe we can feel less guilty as we pop down the sweet treats, er tweets?
It is definitely marketing savvy to add the “Tweet Me” to these little hearts that everyone knows and loves.
hah, thats a great way to look at it Mel. Thanks for sharing!