My father was an entrepreneur. He started his professional fundraising firm from the ground up and made an honest living at it. As a young girl I remember hearing him tell the story of famed bank robber Willie Sutton. Legend has it that Willie, when asked, “Why do you rob banks?” famously uttered, “Because that’s where the money is.” I suppose Dad was telling the story in reference to his top campaign contributors. In researching this blog post I see where that line may have been embellished along the way but the quote remains stuck to Willie like a good pair of New York state-issued orange overalls.
So what does this have to do with social networking you ask? Well, everything actually.
I often speak publicly to business professionals and their organizations about the value of building one’s personal and professional brand online. As I show the growing statistics of small businesses using social networking in an age when creative marketing is a must, I re-tell the story of Willie Sutton. If a notorious thief robbed banks because that’s where the money was located isn’t it logical that business professionals would want to be online where their current clients and future prospects are spending their time? If your customers are on Facebook, twitter, LinkedIn, or some other social network wouldn’t you want to be there too? What are your thoughts? How effective has social networking been in growing your business?