Recently I gave a talk at the Kingsport Times News Women’s Expo at Meadowview called “Is twitter the new black?” I freely admit that title is not my own creation. Rather, I had seen it on a couple of blogs including that of The Times editor Jennifer Howze who says the following:
“Forget about ‘the new black.’ For many women I know, Twitter is the new e-mail. It’s more immediate, feels more like a personal conversation, and unlike your overflowing Outlook inbox you can control whose messages make it on to your screen.”
As someone who has been very active on twitter for over a year I quite agree! Email seems like a bit of a dinosaur in the face of a quick DM to catch someone’s attention. And as Howze says instead of a monologue to monologue conversation, twitter lets you be part of an online sharing of great links, photos, fabulous friends and more.
Recently I attended a local chamber breakfast when several people (tweeps) whom I had never met in person came up to me following the event. Each of them said, “There’s MarketingMel. Hey, MarketingMel! I follow you on twitter.” Ah, the power of social media in action.
So, is twitter the new black? When it comes to personal branding, you might say it’s even better.