MarketingMel spearheads web site for political candidate, other PR strategies

MarketingMel points out JC Penney's Facebook fan page

MarketingMel points out JC Penney's Facebook fan page

Since the company launch last spring MarketingMel has been extremely busy assisting clients with their public relations, social networking, marketing and media relations strategies.  The firm’s most recent endeavor was a joint venture with my former n-tara colleague Tim McLeod. Together we created a web site for Dan Eldridge, who is a candidate for Washington County TN Mayor. Please visit the site and circle back here to let me know your thoughts. Of course any web site is evolutionary and we’ll be adding more photos and new videos after the launch announcement Tuesday.

I began my career as a broadcaster and it’s strange how life goes full circle. I just signed a contract with Northeast State to do voiceover work for training videos that will be used by Eastman Chemical Company operators. This project is funded under an agreement with the State of Tennessee Department of Economic and Community Development . Thanks to Kyle Long who asked me to audition for that project.

I’ve worked closely with former Board Chairman of the Tennessee Appraisal Commission, John Bullington, on publicizing a very specific issue pertaining to the appraisers and the Home Valuation Code of Conduct or HVCC. We got tremendous coverage, including pickups on Reuters, Fox News, Yahoo Finance, etc. 

I’ve also worked with Todd Mussard, CPA to help him with his social networking, advising him on his web site, twitter and LinkedIn strategies and I secured a speaking engagement for him in front of a targeted group of professionals.

Lots of public speaking engagements have been on the docket including the talk on social networking as seen in the photo at the Times-News Women’s Expo last week. I’ll write more about those in an upcoming post.


  • William Cerf says:

    I have a question. In US Politics what is meant by the terms “top tier” or “first tier” candidates for offices such as state legislatures (Assembly, State Senate, etc.) I assume that this is some kind of rating tool used to evaluate candidates. Who makes up these ratings? Where can I find definitions of the meanings of these ratings. I’ve heard these terms but never knew what they meant.

    • Thank you for your question. This is a term heard much in the U.S. Media. It would suggest candidates have attained a certain level of recognition, I presume through their fund raising capabilities. If anyone else would like to add to the discussion I would enjoy hearing their thoughts and comments. I am currently very hard at work on a county-wide campaign and have not heard such a description used in a local race.

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