Have you ever noticed that the really cool kids all seem to be known by one name? They’ve created a personal brand. “LeBron” is a hot one name brand right now for NBA fans. (Even those who aren’t fans have at least heard of LeBron James, hailed as the up and coming Michael Jordan.) In fashion there’s Tommy, whose flag logo is pervasive on clothes across America. Madonna has managed to keep her one name brand alive for years through her series of personal reinventions. What makes the stars stand out?
1) There’s something very distinctive about them
2) They have a passion for what they do.
Each of us has a personal brand as well.
If you don’t already have one, create your own personal brand. Think about what it is that you have a passion for that sets you apart and makes you unique. In a time of so much transition, it’s more important than ever to have a personal brand. Tom Peters in his seminal work on personal branding back in the 90s, recalls that old advertising adage “don’t sell the steak, sell the sizzle.” Each one of us has a unique sizzle. Find it and pursue it.
For more on Personal Branding please see my interview on WJHL-TV from my four-part series, Social Media 101.