MarketingMel’s article is featured in PRNews Media Training Guidebook.
It was truly a privilege to be invited to write for the was 2013 PRNews Media Training Guidebook. Being selected as a featured author, along with other top media trainers to provide ideas, tactics and tips to guide those who deal with the media for their clients, was an honor. The guidebook covers topics ranging from social media to building relationships with journalists.
My article, “10 Tips to Help Clients Feel Comfortable in Front of a Camera” focused on camera readiness. Everything from what to wear (skip the loud patterns), to how to act, (hint: consider all microphones live!) was covered in the featured article.
In the article I urge other P.R. and Marketing professionals to “Remind your clients that a personal brand is portable; it is what makes them unique and what differentiates them from everyone else.”
The media guidebook is available for purchase online at PRNewsonline.com and also by phone at (888)707-5814. (Note: I did not earn any income on this although I wish I had. I wrote it truly for the pleasure of writing and helping others.)
Mary Ellen Miller and Sarah Kinsler at the Tri-Cities TN/VA PRSA awards.
You can break a bull riding record, cross three state lines or experience an amazing “he’s the one” kiss. You can also post your adorable toddler’s toe-tapping hoe-down to international acclaim.
Now Twitter founders have introduced a way to capture these six second memories and share them! Vine, an app that allows users to shoot, combine and loop video is now the #1 app on iTunes. This app is quickly becoming the preferred outlet of social interaction amongst young adults and teens. However, large corporations and brands are jumping on the bandwagon as well.
But here’s the real question: Can brands tell their full story in six seconds? Maybe not the full narrative, but it is a definite way to get a person intrigued. Including Vine in your marketing plan can increase brand awareness and add some personality to your updates and news. While a Vine video is only one-fifth of a typical commercial, it can generate buzz to a specific audience that would otherwise ignore alternative media outlets.
Which brings me to my next question: With apps such as Vine, Snapchat and Twitter, delivering information in a such a quick and effortless way is becoming the norm. What does that mean for the future of print media? Are our short attention spans going to change the process of how we get our news? What do you think?
Mark W. Schaefer met up with MarketingMel at SoloPR Summit for the interview.
Social Marketing Guru and Author Mark W. Schaefer took time to sit down with MarketingMel at the recent SoloPR Summit in Atlanta. Mark has written the best selling books Tao of Twitter and Return on Influence. I first met Mark in person at SocialSlam. SoSlam 2013 is coming up on Friday, April 5 and I’ll be heading to Knoxville for it as I do every year. I hope to see many of you there. Meanwhile, MarketingMel got this interview “scoop” on Mark’s third and newest book, written with Stanford Smith, Born to Blog.
As twitter gains in popularity more and more people are both using the social media site and impersonating others there. Recently I received a phone call from WJHL-TV reporter Mike Lamia asking my professional assessment of the twitter hoax that was committed on Sullivan County Schools ‘Director Dr. Jubal Yennie. It seems that just for fun an 18 year old student set up a false account and started making amusing tweets about snow days under Dr. Yennie’s name. The Sullivan County Sheriff’s department got wind of the case and arrested the young man for identity theft.
As I sat at WJHL waiting for the interview, I pulled up ‘Dr. Yennie’s’ twitter accounts on my iPad. I noticed two things: The “real” Dr. Yennie (it appeared to be tweets from educational conferences several months ago) and the “fake” Dr. Yennie (one that was laced with profanity.)The fake Dr. Yennie even had his photo attached to the account. What struck me as puzzling was that the Sullivan County Sheriff’s department said the first fake account had already been taken down. So it appeared to us that there was now a second Dr. Yennie “Impersonator” once again pretending to be someone who is the face of education in Sullivan County. Several days later I saw this reported by the local newspapers. At this writing I do not yet know what happened to the impersonator behind the second , more caustic, “Dr. Yennie.”
What lessons can we as “average” citizens learn from all of this?
It’s important to protect and monitor our personal brands. Google provides a free tool called “Google Alerts” that is one way to catch news of you or others like you.
Each of us can also simply Google our name or our “brand” identity to see what is being said online about us. With so much of our lives now being lived online we need to be vigilant in protecting our personal brands.
Just as in password protection and phishing scams that I’ve written about in this column previously, some of the burden of safe computing falls on us. Remember to change your passwords often.
Finally, was this or was this not identity theft? Does the first guy, who was apparently more of a prankster, deserve lighter punishment than the profanity-laced second suspect? What would you have done if this was your name and your brand? Now that schools are in the forefront of safety questions are we a bit touchier about “cyber” safety issues there than in the past? A final thought: Remember to practice safe tweeting!
Happy New Year! A New Year is a chance to wipe the slate clean and start all over; or is it? In today’s society everything we do online is “out there” and will follow us for the rest of our lives and sometimes into the afterlife. (I know of two men who are widowed whose wives’ Facebook pages are still up. Legacy management will become a bigger part of personal brand management in the future.)
If you’re reading this blog post you may be wondering: Why do I need a personal brand? Let’s listen to personal brand guru Gary Vaynerchuk as he talks about the power of personal brand. I love his comments on “selling” and on the need to Google yourself. This video is well worth the four minutes it takes to listen.
Casey Knox knows the power of personal branding. One of the featured speakers during last month’s Southeastern Public Relations Society 12 conference in Chattanooga, Casey led her presentation by talking about the power of personal branding. (If you want to see some phenomenal tips check out her SlideShare presentation: Digital PR, Toolkits, Reputation, and Search Matter More than Ever Before.) After her talk, two college students desiring careers in public relations, gathered around Casey, asking her for advice. The communications director of Area 203, a Chattanooga agency, gave this advice to the soon-to-be graduates: build your personal brand. I had the opportunity to interview Casey during SEPRSA#12. This week I’ll share the first part of that interview with you.
This week I will be honored to take part in a “P.R. of Politics” panel discussion that includes ETSU Public Relations Professor Dr. John King, Johnson City Press Opinion Page Editor Robert Houk, Ron Scalf, Publisher of Out N’About Magazine and myself. (Scalf previously worked on Tennessee Senator Bob Corker’s senatorial campaign.) My portion of the discussion deals with the social media strategies of the two candidates who are running for president of the United States. Here are some of the fascinating things I uncovered in my research with credit to USA Today, Al Jazeera, Economic Times, Huffington Post and The Today Show.
In addition to shaking hands, giving speeches and kissing babies, Economic Times says politicians must now have a “complimentary online strategy.” This is invaluable for the one third of American adults under 30 who get their news from social networks. As an example of how social networking is revolutionizing the way we communicate in politics, there were 10 million tweets during the first presidential debate which has been called called “the most tweeted about event in U.S. Politics.”
According to USA Today those who embrace changes in the media and communications technologies generally end up victorious. Examples cited by Al Jazeera include FDR embracing the medium of radio, JFK understanding TV and Reagan, the former professional actor, was the first to embrace the “look and feel” of a campaign. In 2008 Obama capitalized on “the new media.” And how does that look in 2012? If an election were held on social media “likes” and “tweets” alone Obama would be the easy winner. The President’s Facebook likes (30.8 million to Romney’s 9.3 million) or twitter followers (20.8 million to 1.4 million). However, given the weight that the “old fashioned” televised first debate had for the Romney campaign (70 percent of those polled said Romney won) we have to ask ourselves: Will “likes” and “tweets” convert to votes on November 6?
Al Jazeera points out that neither candidate is using social media in its truly social form. with candidates responding directly to citizens and citizens able to post content etc. The new media is still being used to raise money for the old media of TV advertising. Will this be the last time around for the power of traditional TV ads that already are losing their hold on the next generation?
Even the candidate’s wives are jumping in with Michelle Obama and Ann Romney’s Pinterest pages showcasing their favorite recipes. The candidates’ have YouTube videos and quirky Tumbler graphics with their moving gif heads. The Obama team created share-able graphics following the “big bird” comment from the first debate and the “empty chair” Clint Eastwood monologue while the Romneys tend to showcase behind-the-scenes family photos.
The Today Show reported that data mining experts break down Obama and Romney followers into two distinct camps and they even know whether their supporters like smooth jazz or Samuel Adams beer! Who would have thought that four years ago?
Please note, we are not saying that people shouldn’t do any of these things, all we’re pointing out is that too much of any one thing can drive your friends crazy! Just as we wouldn’t want to eat too much rich food; just remember to post in moderation.
The results of the poll were as follows (in order of items that received the most votes for driving other people crazy on Facebook.)
1. “Fishing for a compliment: sexy photo, lost weight, etc.: You know the kind! That friend who’s always posting the super sexy photos of themselves or giving us the play by play (or pound by pound and photo by photo) on their recent weight loss!
2. Complainers that whine about everything:(Let’s remember the power of personal branding here. If you’re always complaining, it shines through on your digital footprint. If you need help with your personal brand be sure to check out the free webinar I co-created with Maria Peagler of SocialMediaOnlineClasses.com. You can view it at www.personalbrandinghowto.com
3. Political commentaries: (This one is really hard to avoid this time of year but I have friends on both sides of the political fence and want to keep them after the election is over!) My advice: Be kind.
4. Intolerance toward opinions: This was added by a user and I’d love to hear more about what they were thinking with this one!
Other categories that received NO negative votes; Cute cat and cute baby photos. Awww….guess my friends are like me on this one and enjoy the babies and kittens. There must be a reason Keyboard cat’s been around all this time!
Mary Ellen Miller keeps a full schedule of public speaking engagements. Contact her to speak to your professional organization about personal branding and marketing/public relations and social media for today's businesses.
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