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Happy National Small Business Week from the  MarketingMel team!

Happy National Small Business Week from the MarketingMel team!

Editor’s note: It’s National Small Business Week! If you are a small business person, take time to celebrate your success as the backbone of our country. The following is a guest blog with tips on books for small businesses from Strategic Priorities’ Consulting President (and avid reader) Rebecca Henderson. 

Marketing is the lifeblood of any business, especially small business.  Without effective marketing, the business withers and dies, like an plant without water.  Networking and superior customer service are the linchpins of effective marketing.

The Nordstrom Way to Customer Service Excellence by Robert Spector and Patrick McCarthy pretty much sets the standard for customer service.   Years ago, I read Susan RoAne’s How To Work a Room.  It’s is essential for honing conversational skills for effective networking.

Another book I read years ago is What They Didn’t Teach You at Harvard Business School  by Mark McCormack;  the advice is timeless,  and teaches all sorts of things you didn’t realize you didn’t know.  Dave Ramsey’s EntreLeadership is a must-read for any small business; pay close attention to the chapter devoted to marketing.

Word of mouth marketing is the most effective marketing.  The Anatomy of Buzz :  How to Create Word of Mouth Marketing by Emanuel  Rosen is a great book that tells you how to do just that. Getting Everything You Can Out of All You’ve Got by Jay Abraham is filled with examples that I love.

Harvey Mackay has many roles;  three of them are marketer,  networker,  and author.   One of Mackay’s books I particularly like is The Mackay MBA of Selling in the Real World;  it’s fabulous, as are all of his books.  Take the Stairs by Rory Vaden is filled with gems of great wisdom, which can be applied to your personal and professional life.

We don’t usually think of management and marketing as hand-in-hand, but they do .  Management Lessons from Mayo Clinic by Leonard Berry and Kent Seltman is very informative.  Pay close attention to the last half of the book.

What are some of your favorite marketing books? Please add to our list!

Rebecca Henderson

Rebecca Henderson

Rebecca Henderson has an M.S. in Community Leadership from Duquesne University.  Rebecca loves strategic planning, organizational development, and “geeky things” like bylaws and parliamentary procedure.  Her company, Strategic Priorities Consulting, specializes in helping clients grow from where they are to where they want to go.  She is currently working on a book about being an effective leadership level community influencer. On a personal level, Rebecca is an active member of her church and Rotary Club, Vice Chair of the Girl Scout Council of the Southern Appalachians,  loves to read, and is “Mom” to her five Newfoundlands.

 

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Editor’s Note: Memorial Day marks the official beginning of summer and with it thoughts of summertime reading. The following is a guest blog by my friend and strategic planner, Rebecca Henderson. Rebecca is one of the most avid readers I know so who did I turn to for ideas for vacation reading? Rebecca, of course!  Please share your favorite summer reads with us in the comments section. 

 

Southern California beaches are a great place to read and relax.

Carlsbad Beach in Southern California is a great place to read and relax.

For about 25 years, around this time of year, I’ve been asked for book recommendations for vacation reading.  Loving to read as I do, it’s hard to pare a list down to just a few titles, while at the same time remembering  the interests of whomever is asking. I hope you’ll find at least one of these suggestions to your liking; I think their appeal is broad.

 

Carolyn Jourdan’s memoir,  Heart in the Right Place is one of the 25 books I’d take if I thought I’d be stranded on a desert island.  I’ve read it at least eight times.  The range of emotions Jourdan portrays have me crying tears of laughter and sadness. Another of Jourdan’s books,  Medicine Men: Extreme Appalachian Doctoring,  is another great read.

 

And Ladies of the Club by Helen Hooven Santmyer is a long novel, but worth the time, especially if you’re interested in small-town life from yesteryear or membership based organizations. I’ve enjoyed all of Nicholas Sparks books, as well as those by Richard Paul Evans.  The romantic Sparks novels are set in North Carolina.  The Evans works  are set more broadly and most are romantically inclined.  His Michael Vey novels are for youth, but also enjoyable for adults.

 

The Immortal Life of Henrietta Lacks by Rebecca Skloot, was nearly impossible for me to put down.  Sheryl Sandberg’s Lean In  proved fascinating;  its appeal is especially to women in corporate environments.  To Lead is To Serve by Shar McBee is a quick, easy read, and the ideas put forth are terrific, yet timeless.  Don’t let the subtitle, “How to Attract Volunteers and Keep Them” fool you, because the book will be helpful in all walks of your life.

 

My mother  read cookbooks like some people read novels.  If this describes you,  you can’t go wrong with  a Southern Living or Taste of Home cookbook.  Any Junior League cookbook is sure to be a winner, too, as will most community cookbooks.

Happy reading!

Rebecca Henderson

Rebecca Henderson

Rebecca Henderson has an M.S. in Community Leadership from Duquesne University.  Rebecca loves strategic planning, organizational development, and “geeky things” like bylaws and parliamentary procedure.  Her company, Strategic Priorities Consulting, specializes in helping clients grow from where they are to where they want to go.  She is currently working on a book about being an effective leadership level community influencer. On a personal level, Rebecca is an active member of her church and Rotary Club, Vice Chair of the Girl Scout Council of the Southern Appalachians,  loves to read, and is “Mom” to her five Newfoundlands.

 

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