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MarketingMel talks LinkedIn with Tim and Carl on WJCW Radio

MarketingMel talks LinkedIn with Tim and Carl on WJCW Radio

Recently I had the opportunity to go “on the air” with Carl and Tim on their “Thinking Out Loud” morning program on WJCW Radio. We covered everything from trends in social media to LinkedIn tips for business people.

Here’s our podcast link: click the audio link at the top of the page.

I’ve also copied my notes below for those who prefer reading to listening.

Mary Ellen Miller, MarketingMel, teaches LinkedIn workshops for business professionals and for college students. She recently taught a hands-on workshop for the Northeast Tennessee Association of Realtors and she conducts a workshop for Milligan College Seniors each semester.

Why would our listeners care about LinkedIn?

Your listeners are business professionals. This is the network for business professionals. The demographics are truly a gold mine: 364 million members, average age 42, average income 100,00+, well-educated, professional, skews male…if you want to change jobs or think you ever might consider changing jobs…this is the place to be. Furthermore, it’s the place to reach the decision makers.

What times are people on LinkedIn?

Time on 8 and 5 pm.

What can our listeners do immediately to boost their LinkedIn profile?

Your listeners can do three things to boost their LinkedIn profile.

  1. Use a professional head shot – profiles with head shots get 11 X more views
  2. Use keywords to describe themselves (example: conference speaker, author,etc.)
  3. Provide occasional updates. (I suggest at least once a week.)

Have you seen these tips actually help people?

A student at Milligan College credits the workshop I teach there once per semester with providing him tools to find a job at Baylor.

Tell us what your LinkedIn tip is that helped you get
904 views, 98 likes and 17 comments?
Published a post about Peyton Manning’s Leadership Tips from Leadercast! Nothing like Star Power
What are the Trends in social media?

Facebook is graying….the fastest growing demographic on it is grandparents. With over a billion people it is a force to be reckoned with. Now it is more and more a “pay to play” network in terms of business presence there.

So where are the young people? Instagram, Snapchat, Watching Vine and Instragram videos, etc. My 13 year old has not one time asked for a Facebook! He loves his Instagram. Watch young people in order to watch trends and see where we are heading in the future.

Do you have comments to add in terms of your own experiences with LinkedIn for business?

 

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AlexMelInstagramIf you enjoy watching communications trends then you know that young people are all about visual social media channels. The more pictures and videos, the better! One of their favorites is Instagram. This photo-sharing social site is growing at a faster rate than twitter. Recently, MarketingMel was called on to assist a client with her Instagram presence.  Public Relations Intern Alex Quillin (who is 20 and loves Instagram) was given the assignment and received rave reviews from our client. Alex first had a customized one-on-one social media training session with the client. Then she created this handy step-by step how-to-guide to Instagram as a follow up piece. The client loves having this to refer to as she continues to build her personal brand on social media channels.

Instagram How-To

How are you/your children using Instagram? For business or fun? (Note: My tween LOVES Instagram and uses it daily to communicate with friends and even share homework!) Please comment!

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LisaRiceWritingA column about Lisa Rice’s successful judicial campaign, the Socktober campaign to help the homeless and the Johnson City Up & At ‘Em Turkey Trot were all winning entries for the MarketingMel public relations team at the Tri-Cities Chapter of the Public Relations Society of America (PRSA) awards banquet April 21 in Kingsport. Two awards were “Awards of Excellence,” the highest honor given.

Mary Ellen Miller, founder of MarketingMel, received the 2015 Award of Excellence in Column Writing, for a column titled “Three Ways to be a “Shoo-in” in Business and Politics.” MarketingMel was the only winner, in the writing category, to receive a perfect score from one of the judges on a writing entry. The column, first published in Out ‘N About Magazine, and later on MarketingMel’s blog, offers tips to success in the world of business and politics.

Miller was the campaign manager for Criminal Court Judge Part 1 Lisa Rice’s campaign. After watching then-candidate Rice’s hard work and determination, Miller was inspired to write the column. “It was an honor to work with, and learn from, the professionalism of then Candidate (now Judge) Rice,” said Miller.

“This is a wonderful and well deserved award. Congratulations to Mary Ellen Miller and the MarketingMel team,” said Judge Rice.

Additionally, MarketingMel received a second Award of Excellence at the ceremony. This was given for the Socktober campaign that saw numerous organizations come together to support the cause of socks for the homeless, first initiated by YouTube sensation Kid President. During this campaign, MarketingMel, with the assistance of Johnson City Schools’ homeless coordinator, Bonnie White, set a goal of obtaining 750 pairs of new socks. With the help of Johnson City Morning Rotary, Spine & Sports Chiropractic, Appearances Hair Salon, Exalt Academy of Cosmetology and numerous other businesses, more than 1,100 pairs were collected and given to the Johnson City/Washington County Area United Way for distribution through its agencies that serve the homeless. “The judges loved your measurable objectives and your clear goals for the project” said Brad Belote, Tri-Cities PRSA president.

The final award, the Award of Merit, was given to MarketingMel and the public relations team of Jenny Brock, Karen Hubbs, Keisha Shoun and MarketingMel Intern Alex Quillin, for their work on the 2014 Johnson City Up and At ‘Em Turkey Trot 5k. The race featured a first-ever press conference at Fairmont Elementary School. The event, which received widespread coverage from regional media, included a mascot race along with Biggest Loser Season 15 top five finalist and Grand Marshal Jennifer Messer.

“It is a tribute to the giving nature of our region that projects like Socktober and Turkey Trot have been so successful,” said Miller.

MarketingMelTeam

Elyse Batista, Mary Ellen Miller and Alex Quillin

Miller was accompanied to the event by her newest intern, Elyse Batista, and her outgoing intern, Alex Quillin, both ETSU PR/Advertising majors. Mentoring the next generation of PR professionals, including Batista and Quillin, is a pillar of MarketingMel’s mission.  “It is so incredible to get awarded for all of the work we put into these campaigns. Mel has taught me so much during my year with her and this ceremony was the cherry on top!” said Quillin.

MarketingMel, now in its sixth year in business, is a communications-consulting firm offering marketing, public relations and social media strategies to business professionals. For more information visit www.marketingmel.com

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Be sure the CEO has media training.

Be sure the CEO has media training.

Human Resources Directors can suddenly find themselves on the front line of a crisis battlefield during the course of a routine workday. Just take a look at any newscast or twitter feed and you will find companies in crisis from cyber attacks to corporate takeovers and workplace violence.

This week a client invited me to speak with her regional Human Resources Directors group about the steps to take in a crisis. Here is the presentation that I gave. The HR Directors particularly enjoyed the interactive scenario at the end in which three teams created their own crisis communications plans within a short time period.

Do you have additions, questions or comments about what you would do in a crisis? I would love to hear from you before I present this again to our Chamber of Commerce leaders later this month.

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Intern Tips Infographic

MarketingMel’s #PR #intern Alex Quillin created this infographic. What tips would you add?

 

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Winner, Faith in the Future, woman-owned business category.

Mary Ellen Miller of MarketingMel, Winner, Faith in the Future, woman-owned business category.

MarketingMel won the woman-owned business category of the recent 2014 CenturyLink Faith in the Future Awards. While it’s always nice to win awards, I am much more delighted about the REASON I was selected, namely, my faith in the future of the next generation of Public Relations professionals. My intern, Alex Quillin, nominated me for this award. While Alex had class and could not attend the actual ceremony that day (my husband was kind enough to join me), here is an excerpt from her winning nomination. Thank you Alex and thank you to the four “alumni” that have gone on before you and moved into successful communications careers at Visit Knoxville, St. Jude Children’s Hospital, Nestle Purina and Cumberland Marketing. Alex, you’re in great company and I know you’re going to do great things too!

I am so excited to be able to work with MarketingMel. She has provided me with hands ­on opportunities to work on events, create press releases and meet real­world public relations practitioners. Mel has introduced me to many women who own their own communications businesses or who work as PR professionals for businesses in the region. This internship is preparing me for my future career, and it is laying a foundation crucial to my success. I feel more confident than ever with my PR abilities, thanks to MarketingMel.

2012­-2013 MarketingMel Intern Kristen Pierce, now in public relations for St. Jude’s Children’s Hospital, said this about Mary Ellen Miller: “You have sparked and inspired a passion for the public relations profession in not just me but several other “newbies,” as well. I think it takes a special person to be able to teach and cultivate young talent. For me, your patience and understanding combined with your genuine want to help us navigate ‘real world’ PR ignited my passion for PR!”

Because Mel has been blessed with wonderful mentors in her life, she wants to give back to her community in every way possible. Since founding her business in 2009, her #1 method of giving back to the community is mentoring bright, young women who are rising public relations majors at East Tennessee State University.

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MythbustersRecently I had the opportunity to speak with a class of incoming freshmen at Milligan College about careers in public relations. My presentation was called PR Mythbusters.

Myth #1– PR presents many glamorous job opportunities (a la Samantha Jones in Sex and the City.)

Reality:  PR is all about your client and making THEM look good!

Myth #2- PR is about press conferences and press releases.

Reality: While it is true that we create these kinds of events for clients there is a tremendous amount of behind the scenes planning work that goes into what you see on the visible, front end. To be good in PR students must excel at written and verbal communications.

Myth #3- Publicity is only needed when bad things happen.

Reality: Publicity is a two edged sword. Sometimes it can be used to address crises as in a well-thought out crisis communications plan. Other times it can be used for much good as in our recent Socktober campaign with Kid President that brought in over a thousand pairs of new socks for the homeless in our community.

Myth #4– Any publicity is good publicity

Reality: Although Hollywood stars may ascribe to this,  there are times when some of the greatest accomplishments of a public relations professional include keeping a client out of the limelight.

Myth #5– Anyone can do it

Reality: It takes a well trained, well thought out team to execute a top PR plan including strategy and tactics. Our current Up & At ‘Em Turkey Trot PR committee incorporated last season’s Biggest Loser top five finalist Jennifer Messer as grand marshal. Toronto Blue Jays pitcher (and Science Hill High School grad) Daniel Norris is also helping spread the word of the popular Thanksgiving Day Family Fun Run/walk.

Myth #6– Social Media is just for fun

Reality: Social Media, particularly LinkedIn, can be a great connecting tool that will build professional bridges now and in the future. Futhermore using social media well can help build clients personal and professional brands.

What are some PR Myths or reality questions that you may have?

Here is the SlideShare Presentation

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