MarketingMel

MarketingMel’s article is featured in PRNews Media Training Guidebook.

It was truly a privilege to be invited to write for the was 2013 PRNews Media Training Guidebook. Being selected as a featured author, along with other top media trainers to provide ideas, tactics and tips to guide those who deal with the media for their clients, was an honor. The guidebook covers topics ranging from social media to building relationships with journalists.

My  article, “10 Tips to Help Clients Feel Comfortable in Front of a Camera” focused on camera readiness. Everything from what to wear (skip the loud patterns), to how to act, (hint: consider all microphones live!) was covered in the featured article.

In the article I urge other P.R. and Marketing professionals to “Remind your clients that a personal brand is portable; it is what makes them unique and what differentiates them from everyone else.”

The media guidebook is available for purchase online at PRNewsonline.com and also by phone at (888)707-5814. (Note: I did not earn any income on this although I wish I had. I wrote it truly for the pleasure of writing and helping others.)

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Editor’s note: The following blog post was written by MarketingMel Associate Sarah Kinsler. (Sarah and Mel tried out the Vine app in the lobby of  WJCW Radio last month before going on the air to talk about social media trends.)

Mary Ellen Miller and Sarah Kinsler at the Tri-Cities TN/VA PRSA awards.

You can break a bull riding record, cross three state lines or experience an amazing “he’s the one” kiss. You can also post your adorable toddler’s toe-tapping hoe-down to international acclaim.

Now Twitter founders have introduced a way to capture these six second memories and share them! Vine, an app that allows users to shoot, combine and loop video is now the #1 app on iTunes. This app is quickly becoming the preferred outlet of social interaction amongst young adults and teens. However, large corporations and brands are jumping on the bandwagon as well.

But here’s the real question: Can brands tell their full story in six seconds? Maybe not the full narrative, but it is a  definite way to get a person intrigued. Including Vine in your marketing plan can increase brand awareness and add some personality to your updates and news. While a Vine video is only one-fifth of a typical commercial, it can generate buzz to a specific audience that would otherwise ignore alternative media outlets.

Which brings me to my next question: With apps such as Vine, Snapchat and Twitter, delivering information in a such a quick and effortless way is becoming the norm. What does that mean for the future of print media? Are our short attention spans going to change the process of how we get our news? What do you  think?

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MarketingMel joined Nancy Williams’ Milligan College P.R. class for mock job interviews.

With graduation just around the corner (my present intern Kristen Pierce will graduate May 11 from ETSU) many recent college graduates will be looking for that first job.  I had the opportunity to “mock interview” Milligan College upperclassmen, including one graduating senior, this week. The setting was Nancy Williams’ Public Relations class. I commend Nancy for providing these students with some fantastic real world experience. The students are fortunate to have Nancy, a veteran of FedEx P.R., who even brought the small class home-made chicken salad on their last day!

Here are a few questions you can expect from any interviewer and some that I asked these students:

1. Tell me about yourself. This one is generally the opener of most all interviews so be prepared to show the interviewer some of your personality and goals.
2. Tell me about your strengths? Your weaknesses? (Your strengths should be easy. If not be sure to read Now Discover Your Strengths and take the Strengths Finder internet quiz by Buckingham and Clifton. As to your weaknesses, be sure to phrase them in such a way that they can be turned into strengths. Nancy gave a great example: “I am challenged by giving out grades (and then how she works to overcome that.)
3. Why do you want this position? This gives you an opportunity to exhibit some knowledge about the company.
4. Why should we hire you? This is a classic. I recall one of my first boss’s pointing to a stack of other videos (our TV resumes were on videotapes back then!) and saying “All these other people want this same job. Why should I hire you?” I must have been convincing because I got the job!
5. What do you do for fun? This is a slight inroad into your personal life without being too nosy. Be sure you have some “fun” answers ready. (You’re national shot-put champion for example. One of these capable students really was!)
6. Why  did you leave your last job? (This may not be as applicable to college students but it will come up from your first job on. Be sure you never burn any bridges and treat your last boss/job with respect.)
7. Do you have any questions of me? Be prepared for this one to come at the end of your interview. This is an opportunity to ask intelligent questions of your potentially future employer and show your knowledge of the business. It’s also your chance to learn about company training opportunities, etc.

MarketingMel Bonus tips:

Writing is right: Be sure you have a cover letter, resume and list of references ready for the interviewer. Customize the cover letter to the person and to the specific job (skip the “to whom this may concern.”) One of the students provided an excellent online portfolio that gave me great insights into her blog writing, video and journalism work before I met her in person.

Say thanks! Be sure to thank your interviewer afterward. Even a simple thank you email is appreciated and a hand written note will absolutely make you stand out from the crowd.

Final thought: Like many of you reading this, I graduated college during a down economy. One of the best pieces of career advice I got was “Just take a job in your field, even if it’s part time. It will become full time.” Sage words for today’s graduates as well!

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Editor’s note: Copied below is the news release from last week’s Tri-Cities PRSA Awards. Once again MarketingMel was competing against large industries  and public relations firms throughout the Tri-Cities region of Northeast Tennessee and Southwest Virginia. 

MarketingMel team at PRSA awards: Mary Ellen Miller, Kristen Pierce and Sarah Kinsler.

(Johnson City, Tenn.) MarketingMel, an innovative marketing, public relations, and social media strategies firm led by professional communicator Mary Ellen Miller, recently received top honors at the annual PRSA of TriCities TN/VA awards. The awards recognize excellence in media campaigns and products. Work is judged by a panel that evaluates winners based on impact, creativity and visibility. The MarketingMel team, including ETSU intern, Kristen Pierce was recognized for successful campaigns during the 2012 year.

Miller took home two Awards of Excellence in two different column writing categories Her award winning article “How to Get a Job in PR: 11 tips from a P.R. Pro” was first published in Out N’ About Magazine and recently featured in Ragan Communications’ PR Daily. Her other winning article was published in Out N’ About Magazine and featured her dog Lucky. It was called “Lucky Lends Us His Life Lessons.”  A similar article had also been published in Happy Tails.

Jenny Brock and Turkey

Pierce, an ETSU Senior public relations major, was honored in the student category for her work on the Johnson City Turkey Trot campaign with an Award of Quality. Pierce, Jenny Brock and Mary Ellen Miller received the Community Relations Award for the Johnson City Turkey Trot and Pierce, Phil Scharfstein of One Stop Wines and Liquors, and Miller received the Award of Quality for Public Service for the “Spirits of the Season Gala” benefit for the American Cancer Society of Northeast Tennessee. In addition, former MarketingMel intern Sarah Rowan’s video about her experience working with MarketingMel captured an Award of Merit.

“I am really grateful to have such superb clients and business professionals to work with and for,” said Miller. “Being honored as a boutique Public Relations agency alongside some of the major institutions and P.R. agencies in our region is very exciting.”

Headquartered in Johnson City, Tenn., MarketingMel assists business professionals with their marketing, public relations, and social media needs. The firm works across the political, lifestyle, entertainment and manufacturing industries in launching their brands to the top.

Miller blogs regularly about social networking for business, public relations, leadership and marketing at http://marketingmel.com. Her thoughts on these topics can also be followed on twitter at http://twitter.com/MarketingMel.

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MarketingMel (center) with current intern Kristen Pierce and past intern Sarah Rowan who is now employed by the Johnson City Chamber of Commerce.

MarketingMel was honored to be featured in a recent issue of Ragan.com’s PR Daily for the post “How to Find a Job in Public Relations.”

Here is the link to that post in case you missed it and I have re-printed it below. It was my most popular blog post ever and I refreshed it when PR Daily asked if they could publish it.

It seems like every week I field a call from a desperate college student seeking advice on how to break into public relations. I’ve answered their questions so often that I thought I would jot down a few tips I’ve learned during my more than 25-year career.

1. Think strategically. What is your goal, and how can you accomplish it? Have a plan. Write it down as you would a business plan, and then work it.

2. Seek internships. Be sure to have one; they often lead to jobs. Furthermore, internships help you understand if this business is really for you. (It can be stressful!)

Treat an internship as if it’s a job. Be ready with a professional resume and photo. Be prepared with questions and skill sets you to have offer.

3. Set yourself up for success. Have an outlet after your internship. Look for opportunities, volunteer and play up your accomplishments. For example, my recent intern Sarah Rowan, was the top PR student at her community college. That impressed me.

4. Communicate with communicators. Communicate on their terms through their channels, and be sure to identify yourself. Since I founded my firm, there was only one time a college student reached out to me in such an engaging way that I asked to meet with him. If you want to see what the pros are doing, listen to Twitter chats like #soloPR and #journchat, and say hello.

5. Study the thought leaders. Look who’s leading the way in your chosen field, your community and the world. I treasure my virtual friendships with my international friends.

6. Innovate. Use the latest tools and learn about new ones. The communications field changes daily. Be sure you keep up with it. (My assistant and I recently used Vine to create a video message, and have fun, too.)

Are your Facebook, Twitter and LinkedIn profiles up to date? Ninety-five percent of all headhunters are on LinkedIn, so you need to be there. Use YouTube to present yourself on video to a future employer. Skype is another handy tool.

7. Learn something new. Do you know a foreign language? Spend time abroad. Be open to opportunities elsewhere. There will never be a better time in your life to move somewhere and do something different. It will expose you to a new way of thinking.

8. Show kindness. Put the phone away in class and have some real face time with your teachers and friends. This goes for online behavior as well. Others can tell when you genuinely care about them.

9. Follow journalists. Media relations is part of public relations. Follow your favorite journalists and engage with them. I often chat on Twitter with my local news anchor, Josh Smith. We are both early risers, and our friendship has deepened with our regular Twitter banter.

10. Know your strengths and weaknesses, but focus on your strengths. “Now, Discover Your Strengths” by Buckingham and Clifton is a book worth reading. It includes an easy-to-take online quiz that will help you determine your strengths.

11. Create your personal brand. Put some thought into this one. Again, there are some great books available (see Tom Peters’ article, The Brand Called You). Remember, your personal brand will follow you from job to job for the rest of your life.

What suggestions would you add to this list?

Mary Ellen Miller, “MarketingMel,” mentors a rising, young PR pro each year as part of her firm’s mission. Connect with her @MarketingMel. A version of this article originally appeared on MarketingMel.com.

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(Editor’s note: This article is co-authored by Mary Ellen Miller and Sarah Kinsler, a recent ETSU Public Relations graduate and assistant to MarketingMel.)

Sarah Kinsler,MarketingMel assistant and Mel’s intern Kristen Pierce, leaders in the next gen social networkers.

The once great love affair between America’s youth and Facebook  is over.  The social network, once the “craze” for teens a few years back, has slowly turned into a ghost town when it comes to high school aged kids.

Why you ask? It’s simple. Now that Facebook has become the chosen network for the middle aged and even seniors, teens are feeling a little “crowded.”  Now they aren’t sharing info, updates, jokes with just their friends, but with Grandma too! Another reason of course is teens are all about chasing new trends and being involved in the newest networks. So adios Facebook and Hello Snapchat, vine and Tumblr.

Snapchat, a mobile app sharing service, lets users take short video and photos, then allows users to send as a message.The unique thing about this app however is that once the message is seen, for a very short amount of time, it self destructs (or so teens believe). This is huge right now because teens find it fun that they can live in the moment and not worry about the consequences of a photo/video being taken for a permanent record.

Another popular app right now (number one on iTunes actually)  is called Vine. The is app was created by Twitter to take short video clips and mash it into one looping six second short video.  (Sarah and Mary Ellen created this video on Vine while waiting to be interviewed about recent youth trends at WJCW radio last week.)

Tumblr is also very big right now. This app is for photo blogging and creating fun profiles that represent the user. It provides teens with a since of creativity without the extended family watching their every move.

To listen to more of our discussion on youth and social media trends please listen to our podcast.  Prior to the podcast Mary Ellen posted on both her Facebook business and personal pages about youth leaving Facebook and got a resounding “yes” from parents who agreed. What trends are you seeing in social networking and youth communications these days?

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Editor’s note: The following is a guest blog post by attorney, friend (and former colleague from my law firm marketing days) Laura Steel Woods. She wrote this article in response to several well publicized social media identity theft cases.

Remember these?

Many years ago, before phones were used to update your Facebook status and check-in on Foursquare, they were used to call people. Sometimes, those calls included prank calls, which were intended to be a joke, for the most part. The thought that it might be “stealing” someone’s identity probably never crossed a prank caller’s mind. Now, with ready-made access to accounts on LinkedIn, Twitter and Google+, or creation of a Facebook fan page, the implications of what used to amount to prank calling have ramped up significantly.

Think about it—most phone calls are directed to one person/location, where you consciously select a contact from your electronic phone book or pull the number from your head and individually enter the digits. Deliberate. Calculated. Intentional. Controlled.

Social media is different. The reach is intended to be broad. Control is relinquished, while not always thoughtful at least knowingly, once you post your status update. As with so many other parts of our lives, social media has certainly changed the landscape, or at least raised the stakes, of identity theft. Consider the mass in which we communicate. The “victims” in the SM setting, just like a prank call, go beyond the person whose identity was compromised and can include those who relied upon the prank information. The breadth of victims in the SM setting is vastly different. Whose identity is stolen does, in part, determine whether there are legal consequences, just like IRL (example: impersonating a police officer versus impersonating me. One will get you jail time, the other will get you a lot of student loan debt.).

The legal system faces a huge challenge as it attempts to keep up with a medium that can’t even keep up with itself. How do you handcuff wireless communications, the internet, the Web or avatars? The remarkable resiliency of the justice system will probably find a solution, just like it has in all other advances along the timeline of history. Another interesting watch will be how much push-back the legal system receives given how protective the public is over the “right” to do anything and everything it wants with social media.

What I’m pretty confident won’t change is the need for us to be ever-conscious of our social media presence. It may seem like a small inconvenience or, at worst, momentary embarrassment if your identity is pranked on social media. The speed at which information travels, though, can cause the fallout to balloon beyond your world before you know it.

Laura Steel Woods

Laura Woods is Vice President of Legal Affairs for a local consulting company. In a previous life, she was a labor/employment partner with a regional law firm where she started the firm’s social media program with a Twitter account and a blog. You can find her on Twitter as @LauraSWoods.

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Editor’s Note: The following is a guest blog post written by  student, Ross Stallworthy, whom I met while I was guest teaching a marketing class at Virginia Intermont College.

I am an international student from a small town in the middle of England currently studying Sport Management at Virginia Intermont College in southwest Virginia.

Why did I find myself in this location you may ask? Well growing up in England, soccer is the dominant sport which is embedded in our culture. Having played the sport at a high level, most notably winning a national title with my school team in 2005, I had the opportunity to continue playing and earn a degree at college. At the age of 18 I thought to myself can I really do this? Was I able to pack all of my life into one luggage bag and live by myself in a country I had never visited before half way around the world? At that stage I was scared, terrified of leaving of home. Three years later I am captain of my soccer team who finished second in the conference, part of the Student-Athlete Advisory Committee, taking on a Business Administration minor, and searching for that one chance to gain experience in the form of an internship in the sporting industry.

Along the way I have encountered many obstacles that I have to jump over, knock down, and physically run through. Adapting to a completely different culture, even though the language is somewhat the same, was a challenge that I enjoyed with the help of my teammates. As a student-athlete managing my time was essential, previously I had been given a schedule to follow; now I had to create my own and make decisions for myself. I had to find a direction and fast, luckily my love for sports have been my driving force to want to give back to something that has given me a tremendous amount of pleasure.

Throughout my sporting career and studies it has become clear that a certain mix of characteristics make the ideal future employee or intern in my case. Knowing how to talk to different people and recognizing their level of expectation is the most important thing I have learned in the past 3 years. This is how Mary Ellen Miller (Mel) gave me this opportunity to be a guest in her blog. The interaction that was present when we first met couldn’t have gone better. As she was giving her presentation on marketing I was thinking critically and asking questions to further understand how she became successful. People remember how you respond to what you say and how you say it, you never know who could be your future employer.

Tips to make you that desirable employee or intern:

1. Be organized, plan ahead, and be flexible

2. Recognize your goal and be determined to make it a reality

3. Build positive relationships

4. Go the extra mile to get what you want

5. Identify your strengths and utilize them

6. Always be willing to learn

I think that many employers are looking for that individual who stands out in a crowd and has something interesting about them to add to their workforce. As I continue my search for the right internship, which has been going on for a while now, I am as determined as ever to be successful. You are going to get knock backs and a lot of ‘No’ answers, but it is how you respond that separates you from the crowd.

Once again I cannot thank Mel enough for giving me this chance to share my experience of being in the U.S. and trying to start my career here, for that I am extremely grateful. 

Ross Stallworthy

Ross Stallworthy is a student at Virginia Intermont College studying Marketing.

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