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Be sure the CEO has media training.

Be sure the CEO has media training.

Human Resources Directors can suddenly find themselves on the front line of a crisis battlefield during the course of a routine workday. Just take a look at any newscast or twitter feed and you will find companies in crisis from cyber attacks to corporate takeovers and workplace violence.

This week a client invited me to speak with her regional Human Resources Directors group about the steps to take in a crisis. Here is the presentation that I gave. The HR Directors particularly enjoyed the interactive scenario at the end in which three teams created their own crisis communications plans within a short time period.

Do you have additions, questions or comments about what you would do in a crisis? I would love to hear from you before I present this again to our Chamber of Commerce leaders later this month.

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