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Mary Ellen Miller, Elyse Batista and Dr. Stephen Marshall present Elyse with the 2015 MarketingMel Mass Communications scholarship.
Mary Ellen Miller, Elyse Batista and Dr. Stephen Marshall present Elyse with the 2015 MarketingMel Mass Communications scholarship.

This fall the ETSU Mass Communication department awarded the MarketingMel Mass Communication scholarship to ETSU senior, Elyse Batista.

As a transfer from North Carolina, Batista, a senior, maintains a 3.77 grade point average, leads the Public Relations Student Society of America (PRSSA) as president, and has been awarded the Dean’s List certificate since her arrival at ETSU in 2012. She will be interning with MarketingMel for the 2015-2016 academic year.

MarketingMel, founded by Mary Ellen Miller, is a creative firms that offers marketing, public relations and social media strategies. “The MarketingMel internship has propelled me into the communications industry,” says Batista. “From networking, researching and attending events to one-on-one mentoring with Mary Ellen (Mel), I’m able to put classroom lessons into action.” Batista says that the scholarship is a great bonus to a great program.

Originally, the scholarship fund was established by Miller in honor of the fifth anniversary of MarketingMel. She began the internship program as a mentoring opportunity for young women aspiring to work as communications professionals and the scholarship was a natural outcome. Over the years, the internship has come to be known as a great opportunity for students.

Since the start of the mentorship program six years ago, MarketingMel interns have experienced a 100 percent employment rate upon graduation. These interns have moved forward in the communications industry and have found their niches within a variety of specializations including public relations, marketing, sales, and advertising.

Miller enjoys mentoring young professionals. “I feel it is my duty to give back to the community that has been so good to me,” says Miller, “What better way than to mentor the next generation of PR professionals?”

When have you mentored or been mentored by another? Please share your experiences with us. 

 

 

 

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MarketingMel talks LinkedIn with Tim and Carl on WJCW Radio

MarketingMel talks LinkedIn with Tim and Carl on WJCW Radio

Recently I had the opportunity to go “on the air” with Carl and Tim on their “Thinking Out Loud” morning program on WJCW Radio. We covered everything from trends in social media to LinkedIn tips for business people.

Here’s our podcast link: click the audio link at the top of the page.

I’ve also copied my notes below for those who prefer reading to listening.

Mary Ellen Miller, MarketingMel, teaches LinkedIn workshops for business professionals and for college students. She recently taught a hands-on workshop for the Northeast Tennessee Association of Realtors and she conducts a workshop for Milligan College Seniors each semester.

Why would our listeners care about LinkedIn?

Your listeners are business professionals. This is the network for business professionals. The demographics are truly a gold mine: 364 million members, average age 42, average income 100,00+, well-educated, professional, skews male…if you want to change jobs or think you ever might consider changing jobs…this is the place to be. Furthermore, it’s the place to reach the decision makers.

What times are people on LinkedIn?

Time on 8 and 5 pm.

What can our listeners do immediately to boost their LinkedIn profile?

Your listeners can do three things to boost their LinkedIn profile.

  1. Use a professional head shot – profiles with head shots get 11 X more views
  2. Use keywords to describe themselves (example: conference speaker, author,etc.)
  3. Provide occasional updates. (I suggest at least once a week.)

Have you seen these tips actually help people?

A student at Milligan College credits the workshop I teach there once per semester with providing him tools to find a job at Baylor.

Tell us what your LinkedIn tip is that helped you get
904 views, 98 likes and 17 comments?
Published a post about Peyton Manning’s Leadership Tips from Leadercast! Nothing like Star Power
What are the Trends in social media?

Facebook is graying….the fastest growing demographic on it is grandparents. With over a billion people it is a force to be reckoned with. Now it is more and more a “pay to play” network in terms of business presence there.

So where are the young people? Instagram, Snapchat, Watching Vine and Instragram videos, etc. My 13 year old has not one time asked for a Facebook! He loves his Instagram. Watch young people in order to watch trends and see where we are heading in the future.

Do you have comments to add in terms of your own experiences with LinkedIn for business?

 

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On the home stretch after swimming 300 yards, biking 5.8 miles and running a 5K.

Mary Ellen Miller, MarketingMel, on the home stretch after swimming 300 yards, biking 5.8 miles and running a 5K.

Recently I heard a Millennial state that her generation now outnumbers Baby Boomers in the workforce. “The Boomer generation is dying,” she added. Really? As a member of that generation and someone who just competed (and won my age group) in my first Sprint Triathlon I take exception to that statement. Dying? I pondered my recent mile swim, six mile bike ride and four mile run (and that was just training over three days!) Immersion Interactive, an agency specializing in the 50+ consumer, says Boomers are the most health conscious generation ever. We’re eating healthy and competing in  sports. (Been to a 5K lately and looked at the huge age spread of participants? I met a fabulous 85 year old woman competing at two recent 5K’s who’s my new hero! I want to be active like her when I get to be that age.)

Now that my first Triathlon is over, I reflected on what I learned from this competition. These tips translate well from sport to business to life.

1. Encourage others along the way – I cannot tell you how wonderful it was to hear the experienced cyclists encouraging me as I peddled my way up the course’s steep hills. Biking is not my strong suit at all (I was still figuring out which gears to use and when) but a kind word here and there from the experts kept me going.

2. Transitions are inevitable – Life is about transitions. We move from one family formation to another (my husband and I are now parents of a teenager. Before long we’ll be “empty nesters.”) We change jobs and careers. In Triathlon, while speed of transition is key, it’s also an opportunity to take a breath and look forward to the change that lies ahead.

3. Play to your strengths – I swam collegiately for Cornell. So you can guess which sport is my strength. Five years ago I took up running. When it comes to biking, however, I’m a complete newbie.  Sure, I will work to improve my weakness but I know where I have my greatest degree of confidence and strength. It felt great to hit the first leg of the race,(swimming) at a sprint pace.

4. Stay positive and visualize – At one point in the run we were confronted with the steepest hill I had ever seen in a 5K. There had been a guy near me throughout the entire race.  We’d encouraged each other all along the way. This was our big chance. “We’re at the beach… it’s flat” we said aloud pretending between gasps. “We can almost see the finish line,” we said, huffing and puffing up the seemingly never ending hill. It worked. The visualization and positive support got us through that hill. After the race we introduced ourselves and fist bumped. Just an hour before, we were complete strangers. Now we’d been through athletic torment together and survived!

#1 in my Age Group

Won my Age Group

5. Set a Goal and then go for it – I wrote down my time goal in my personal prayer journal and in my running journal at least three times. It gave me something to focus on. What did I need to do in order to achieve those goals for each sport? When I was training I knew what the end game was. I was delighted when my final time was actually three minutes faster than my goal time.

6. Celebrate your victories – Whether or not you walk away with a top place medal, you celebrate when you reach a major milestone, like finishing the race! That in itself is worth celebrating. What victory have you had (small or large) that you and your team can celebrate today?

Which of these tips resonates with you for sport or for business?

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AlexMelInstagramIf you enjoy watching communications trends then you know that young people are all about visual social media channels. The more pictures and videos, the better! One of their favorites is Instagram. This photo-sharing social site is growing at a faster rate than twitter. Recently, MarketingMel was called on to assist a client with her Instagram presence.  Public Relations Intern Alex Quillin (who is 20 and loves Instagram) was given the assignment and received rave reviews from our client. Alex first had a customized one-on-one social media training session with the client. Then she created this handy step-by step how-to-guide to Instagram as a follow up piece. The client loves having this to refer to as she continues to build her personal brand on social media channels.

Instagram How-To

How are you/your children using Instagram? For business or fun? (Note: My tween LOVES Instagram and uses it daily to communicate with friends and even share homework!) Please comment!

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All of the REALTOR® LinkedIn students were great and one had 4 legs!

All of the REALTOR® LinkedIn students were great and one had 4 legs!

More and more, LinkedIn is the online connecting place for business professionals. It’s the modern day Chamber of Commerce breakfast on a virtual scale.  As I shared with the Northeast Tennessee Association of REALTORS (NETAR) during our highly interactive presentation, making connections and updating profiles now may lead to business in the future. The SlideShare deck is below. What are some ways you’ve built your business using LinkedIn?

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LisaRiceWritingA column about Lisa Rice’s successful judicial campaign, the Socktober campaign to help the homeless and the Johnson City Up & At ‘Em Turkey Trot were all winning entries for the MarketingMel public relations team at the Tri-Cities Chapter of the Public Relations Society of America (PRSA) awards banquet April 21 in Kingsport. Two awards were “Awards of Excellence,” the highest honor given.

Mary Ellen Miller, founder of MarketingMel, received the 2015 Award of Excellence in Column Writing, for a column titled “Three Ways to be a “Shoo-in” in Business and Politics.” MarketingMel was the only winner, in the writing category, to receive a perfect score from one of the judges on a writing entry. The column, first published in Out ‘N About Magazine, and later on MarketingMel’s blog, offers tips to success in the world of business and politics.

Miller was the campaign manager for Criminal Court Judge Part 1 Lisa Rice’s campaign. After watching then-candidate Rice’s hard work and determination, Miller was inspired to write the column. “It was an honor to work with, and learn from, the professionalism of then Candidate (now Judge) Rice,” said Miller.

“This is a wonderful and well deserved award. Congratulations to Mary Ellen Miller and the MarketingMel team,” said Judge Rice.

Additionally, MarketingMel received a second Award of Excellence at the ceremony. This was given for the Socktober campaign that saw numerous organizations come together to support the cause of socks for the homeless, first initiated by YouTube sensation Kid President. During this campaign, MarketingMel, with the assistance of Johnson City Schools’ homeless coordinator, Bonnie White, set a goal of obtaining 750 pairs of new socks. With the help of Johnson City Morning Rotary, Spine & Sports Chiropractic, Appearances Hair Salon, Exalt Academy of Cosmetology and numerous other businesses, more than 1,100 pairs were collected and given to the Johnson City/Washington County Area United Way for distribution through its agencies that serve the homeless. “The judges loved your measurable objectives and your clear goals for the project” said Brad Belote, Tri-Cities PRSA president.

The final award, the Award of Merit, was given to MarketingMel and the public relations team of Jenny Brock, Karen Hubbs, Keisha Shoun and MarketingMel Intern Alex Quillin, for their work on the 2014 Johnson City Up and At ‘Em Turkey Trot 5k. The race featured a first-ever press conference at Fairmont Elementary School. The event, which received widespread coverage from regional media, included a mascot race along with Biggest Loser Season 15 top five finalist and Grand Marshal Jennifer Messer.

“It is a tribute to the giving nature of our region that projects like Socktober and Turkey Trot have been so successful,” said Miller.

MarketingMelTeam

Elyse Batista, Mary Ellen Miller and Alex Quillin

Miller was accompanied to the event by her newest intern, Elyse Batista, and her outgoing intern, Alex Quillin, both ETSU PR/Advertising majors. Mentoring the next generation of PR professionals, including Batista and Quillin, is a pillar of MarketingMel’s mission.  “It is so incredible to get awarded for all of the work we put into these campaigns. Mel has taught me so much during my year with her and this ceremony was the cherry on top!” said Quillin.

MarketingMel, now in its sixth year in business, is a communications-consulting firm offering marketing, public relations and social media strategies to business professionals. For more information visit www.marketingmel.com

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Be sure the CEO has media training.

Be sure the CEO has media training.

Human Resources Directors can suddenly find themselves on the front line of a crisis battlefield during the course of a routine workday. Just take a look at any newscast or twitter feed and you will find companies in crisis from cyber attacks to corporate takeovers and workplace violence.

This week a client invited me to speak with her regional Human Resources Directors group about the steps to take in a crisis. Here is the presentation that I gave. The HR Directors particularly enjoyed the interactive scenario at the end in which three teams created their own crisis communications plans within a short time period.

Do you have additions, questions or comments about what you would do in a crisis? I would love to hear from you before I present this again to our Chamber of Commerce leaders later this month.

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Intern Tips Infographic

MarketingMel’s #PR #intern Alex Quillin created this infographic. What tips would you add?

 

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