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Mary Ellen Miller, Elyse Batista and Dr. Stephen Marshall present Elyse with the 2015 MarketingMel Mass Communications scholarship.
Mary Ellen Miller, Elyse Batista and Dr. Stephen Marshall present Elyse with the 2015 MarketingMel Mass Communications scholarship.

This fall the ETSU Mass Communication department awarded the MarketingMel Mass Communication scholarship to ETSU senior, Elyse Batista.

As a transfer from North Carolina, Batista, a senior, maintains a 3.77 grade point average, leads the Public Relations Student Society of America (PRSSA) as president, and has been awarded the Dean’s List certificate since her arrival at ETSU in 2012. She will be interning with MarketingMel for the 2015-2016 academic year.

MarketingMel, founded by Mary Ellen Miller, is a creative firms that offers marketing, public relations and social media strategies. “The MarketingMel internship has propelled me into the communications industry,” says Batista. “From networking, researching and attending events to one-on-one mentoring with Mary Ellen (Mel), I’m able to put classroom lessons into action.” Batista says that the scholarship is a great bonus to a great program.

Originally, the scholarship fund was established by Miller in honor of the fifth anniversary of MarketingMel. She began the internship program as a mentoring opportunity for young women aspiring to work as communications professionals and the scholarship was a natural outcome. Over the years, the internship has come to be known as a great opportunity for students.

Since the start of the mentorship program six years ago, MarketingMel interns have experienced a 100 percent employment rate upon graduation. These interns have moved forward in the communications industry and have found their niches within a variety of specializations including public relations, marketing, sales, and advertising.

Miller enjoys mentoring young professionals. “I feel it is my duty to give back to the community that has been so good to me,” says Miller, “What better way than to mentor the next generation of PR professionals?”

When have you mentored or been mentored by another? Please share your experiences with us. 

 

 

 

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MarketingMel talks LinkedIn with Tim and Carl on WJCW Radio

MarketingMel talks LinkedIn with Tim and Carl on WJCW Radio

Recently I had the opportunity to go “on the air” with Carl and Tim on their “Thinking Out Loud” morning program on WJCW Radio. We covered everything from trends in social media to LinkedIn tips for business people.

Here’s our podcast link: click the audio link at the top of the page.

I’ve also copied my notes below for those who prefer reading to listening.

Mary Ellen Miller, MarketingMel, teaches LinkedIn workshops for business professionals and for college students. She recently taught a hands-on workshop for the Northeast Tennessee Association of Realtors and she conducts a workshop for Milligan College Seniors each semester.

Why would our listeners care about LinkedIn?

Your listeners are business professionals. This is the network for business professionals. The demographics are truly a gold mine: 364 million members, average age 42, average income 100,00+, well-educated, professional, skews male…if you want to change jobs or think you ever might consider changing jobs…this is the place to be. Furthermore, it’s the place to reach the decision makers.

What times are people on LinkedIn?

Time on 8 and 5 pm.

What can our listeners do immediately to boost their LinkedIn profile?

Your listeners can do three things to boost their LinkedIn profile.

  1. Use a professional head shot – profiles with head shots get 11 X more views
  2. Use keywords to describe themselves (example: conference speaker, author,etc.)
  3. Provide occasional updates. (I suggest at least once a week.)

Have you seen these tips actually help people?

A student at Milligan College credits the workshop I teach there once per semester with providing him tools to find a job at Baylor.

Tell us what your LinkedIn tip is that helped you get
904 views, 98 likes and 17 comments?
Published a post about Peyton Manning’s Leadership Tips from Leadercast! Nothing like Star Power
What are the Trends in social media?

Facebook is graying….the fastest growing demographic on it is grandparents. With over a billion people it is a force to be reckoned with. Now it is more and more a “pay to play” network in terms of business presence there.

So where are the young people? Instagram, Snapchat, Watching Vine and Instragram videos, etc. My 13 year old has not one time asked for a Facebook! He loves his Instagram. Watch young people in order to watch trends and see where we are heading in the future.

Do you have comments to add in terms of your own experiences with LinkedIn for business?

 

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MarketingMel's Mary Ellen Miller talks about the benefits of using LinkedIn for business owners.

MarketingMel’s Mary Ellen Miller talks about the benefits of using LinkedIn for business owners.

Last week I was delighted to present a shortened form of my LinkedIn for Business Professionals workshop to the Business Planning Workshop put on by my fellow Morning Rotarian Curt Henry and his colleagues at Summit Companies. The event, held mainly for Curt’s small business owner clients, emphasized the importance of regular business planning and goal setting. I honed in on the importance of making business connections through LinkedIn. A few of the evaluations were as follows:
“Very interesting to learn the value of LinkedIn. Communications is so important and learning ‘pitfalls’ of poor communication is important as a leader and owner.” (Local small business owner)
“I learned LinkedIn may be useful. Communication is very important.” (Local small business person)
Recently I have put on a similar workshop in a less compressed time frame for the Northeast Tennessee Association of REALTORS and for Milligan College’s graduating seniors. (Seniors don’t usually use LinkedIn but one Milligan senior who attended my session USED the tips taught during that workshop to find a job at Baylor! He kept me updated throughout his job search and then wrote me a thank you afterward!)
Here is the small business presentation on SlideShare. What would you add? (We only had one hour total including questions and answers so we squeezed in a lot!) I would love to hear from you.

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