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Theresa Decker, Jason Lamb, Mary Ellen Miller and Sarah Kinsler on the social media and teens panel.

Theresa Decker, Jason Lamb, Mary Ellen Miller and Sarah Kinsler on the social media and teens panel.

Recently I was asked to speak as part of a panel discussion on social media use and teenagers as part of a panel discussion at my church, Grace Fellowship Church. Below you will find the questions along with my answers as a parent and as someone who appreciates both the positive and the more dangerous side of social media. Of course Instagram, twitter, vine and Snapchat were named as some of the more popular platforms with today’s generation while Facebook still thrives among “old” people (read: parents.)
Introduction:
1. Before I share my interest in social media just a quick funny story about how the world is changing so rapidly. The other night I saw my 11 year old son doing what I thought was playing on the iPad and I asked him to put down the iPad and do his homework! Whoops! He said “Mom, I am doing my homework!” He absolutely was! He was  doing his vocabulary homework and looking up words on dictionary.com on the iPad. Point is: we must always be thinking in new and different ways and his version of how to do homework is quite different from mine (remember pencil and paper?)
I have worked in and around social media since 2008. As a parent I am very interested in staying on top of trends and keeping up with what is out there. I even look over his shoulder when he’s playing Minecraft just to see who else is or could be in on the game. I believe as parents we need to know who our children are communicating with online. It used to be we worried about the creep down the road at the playground but now that playground is a virtual playground and we need to be just as vigilant if not more so than before.

2. What has been the number one benefit of social media both in your
professional experience and your personal life?

My embrace particularly of twitter was a game changer in terms of getting me first interviewed by TV news when I first started my business and them actually creating a TV news series called “Social Media 101” that aired on the evening news. I have been asked to do public speaking on many occasions because of my knowledge and use of social media. I have been asked to speak at conferences and on this panel because of social media. Sarah Kinsler and I will be attending a conference in Atlanta this week strictly on the basis of colleagues I have met through the #soloPR twitter chat I’ve been involved with since founding my business. In terms of my clients I have assisted my political PR clients with gaining a presence on social media for the past five years. Currently I am assisting Lisa Rice in her political campaign for Criminal Court Judge Part 1. At first she resisted going on Facebook because she uses it against people in court. Her view has changed now because she sees the importance of this new “word of mouth.” On a personal note Facebook enables me to keep up with dear old friends and family.

The MarketingMel team hammed it up when the discussion turned to #selfies.

The MarketingMel team hammed it up when the discussion turned to #selfies.

3. What has been the biggest threat/abuse/downfall of social media
that you have experienced?

The biggest threat/abuse/downfall of social media is probably the people who are using it for illegitimate means and who target cyber “victims.” You have to be savvy and I don’t think young children can always differentiate between good and bad. I also see how social media targets you by the demographics they have on you. If you don’t believe me, log on as someone else. I used to log on as a male client sometimes and would get completely different ads. I met a man at a conference who was considered a “god” of social media. He spoke all around the world on the subject. He had thousands of followers and “friends.” (Zuckerberg’s rewritten the meaning of the word friend) but this man tragically took his own life. The thing that absolutely makes me want to cry was the story of the young girl who had been cyber bullied and she took her own life by jumping off a tower. That was such a needless tragedy. BTW I make it my policy to never friend anyone less than 13 on Facebook. I just don’t want to have anything to do with a child that young on Facebook for many different reasons.

4. If you could communicate only one caution about social media to
parents, what would that be?

My caution about social media to parents would be that you must be vigilant. Do not bury your head in the sand. Find out who they are communicating with and what they are putting online. We all have a digital footprint that follows us from womb to beyond the grave. Make sure you know what platforms your kids are using and friend them and follow them.

Photos from our event were live streamed via Eventstagram.  We received very positive feedback from the parents who attended. What advice do you have for parents and teens concerning social media?

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Intern Emma Brock, right, with Sarah Kinsler and Mary Ellen Miller at a recent client campaign event.

Intern Emma Brock, right, with Sarah Kinsler and Mary Ellen Miller at a recent client campaign event.

The following is a guest blog post by MarketingMel’s intern, Emma Brock. My interns work with me for at least one full academic year (two semesters.)

I hardly know where to begin when people ask me what I do as MarketingMel’s intern. My mind flurries with all the research, the events and the campaigns I have gotten to work on since Mel brought me on as her intern in August. With each new day there is a new goal to conquer.

In the world of PR, the only thing you can expect is not knowing what to expect! While much of PR is a learning curve, there are certain tools that every intern should keep in mind to find success.

1. Be a complement to your employer. Every person has a different skill set. Clearly your boss has valuable skills that got them to the position they work in. However, you also should be aware of your skills that will complement those of your employer. The end goal is to be a valuable member of your team.

2. Talking is good. Listening is better. Have you ever heard that you have two ears and one mouth for a reason? Well it is true! There will be opportunities where your opinion is asked for, and doing so will open you up for creative thinking. On the flip side, there is great value in listening. You will gain insight as to the needs of your clients, and people will always regard you highly for good listening skills.

3. Discretion, Discretion, Discretion. Need I say more? No one wants a reputation as a gossip. Not to mention, gabbing about your clients can land you in hot water.

4. Time is Money. In any career, timeliness is important. But as an intern, it is vital to always be timely to events and with events. Take advantage of every spare minute. It makes more of an impression than you realize.

5. Sleep is a thing of the past. There will be days where you will be utterly sleep-deprived. But when you walk out of the office knowing you accomplished a major feat, made new connections, helped clients and improved yourself, it will all be worth it.

EmmaBrockEmma Brock is currently a senior PR major at ETSU and MarketingMel’s intern. Aside from doing research and assisting with client events for the company, she can be found at the park with her beloved dog Cooper or with her nose buried in a book. Follow Brock on Instagram: @brockaleigh 

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Lovely stationary inspires great letter writing.

Lovely stationary inspires great letter writing.

The following is a guest blog post by MarketingMel Associate Sarah Kinsler, a millennial who still loves to write letters the old fashioned way. 

Last month, according to my cell phone bill, I received over 900 text messages. Everything from funny photos, to sweet good morning messages, to reminders for work. Funny though. If you asked me to remember the best text I received in December, I couldn’t tell you. I could however tell you about the two letters I received in the mail over the last few weeks. One being a card from one of my closest friends who recently moved to another state. She included a adorable picture of her dog and a short note about her recent ventures.  While this friend and I talk daily via text, social media and calls, the letter meant so much more because she took the time to write it.

In honor of National Letter Writing Month and the fact that I was gifted that CUTEST Kate Spade stationary for Christmas, I am supporting an old fashion, but effective form of communication. Maybe I’m an old soul, but I enjoy letter writing, always have. When my best friend in the entire world moved away in middle school, we turned to writing letters. (This was before “texting” became the social norm.) I started writing letters in middle school and continue to send notes, postcards and letters whenever I feel the need to say “hello”.

Here are a few reasons why Letter Writing is important:

1. Adds a Personal Touch
A text is great for saying, “Hey, we’re out of bread” or “Running five minutes behind” but doesn’t really work when you are expressing thanks or showing a person gratitude. A letter makes your message stand out. It lets the person see a different side of you.
2. Keep in Touch with Friends
Social media is a great way to get a glance at a person’s current happenings. However, people are only sharing their public news. Writing letters is a great way to stay in touch without all 759 friends looking at your post online.
3. Improves your Writing
Writing a letter is a great way to improve your written communication skills. What better way to improve your writing skills than expressing your thoughts in a card and making someone’s day.
What have been some of your finest memories of writing or getting hand written letters?
MarketingMel Associate Sarah Kinsler

MarketingMel Associate Sarah Kinsler

 

Sarah Kinsler is a December 2012 ETSU Public Relations graduate. An avid Vine, Instagram, Pinterest and SnapChat aficionado, she works with MarketingMel to provide clients with innovative marketing, public relations and social media strategies. Find her on twitter @sarah_kinsler. 

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Public Speaking is a great way to build your personal brand.

Public Speaking is a great way to build your personal brand.

Our personal brand is quite simply, how others perceive us. It’s what they think of when they hear our name and see our digital and in-person image.  As we move into the New Year let’s each take a quick assessment of our own personal brand and what we can do to better ourselves in 2014.

  1. Google yourself– What do you find? Is it fresh? Is it negative? Does it need a PR boost? I once advised a prospective client who was looking for start-up capital for a new venture to google himself.  A simple search produced a five year old negative news story about his business. I knew that if I saw that so would his potential investors. There are ways (creating blog posts for example) to drive the old and ugly down.
  2. Does your brand transfer to social/mobile? More and more consumers are on both social media platforms and mobile devices. According to Business News Daily, “companies will be finding new ways to target mobile devices and users.”
  3. How are you visually “showing” your personal brand? Have you made plans for a new professional head shot? If your head shot is more than a few years old it’s time for a refresh. (I’ve already made plans to see one of my favorite photographers, Tina Wilson, next week.) The article mentioned above states that Trends predictors are saying that with our short attention spans it will increasingly be a “show don’t tell” world.  How are you “showing” your personal brand?
  4. Who is your target audience? What communications channels are they using? Each year I look back at all of the new social media channels that I joined. In 2013 it was Instagram, SnapChat, WeChat (international) and Vine. I entered those channels because I’m a professional communicator eager to check out the trends, but there’s no question the “tried and true” of Facebook, twitter and LinkedIn are where I connect with most of my business contacts.
  5. How do you plan to promote your brand in 2014? Through guest media appearances? Your blog? Podcasts? Social media? Your e-mail signature? Video? Civic clubs? Chamber of Commerce? Winning awards? Take time now to assess what has brought you business in the past and do more of it this year.
  6. Do you have an editorial calendar planned for 2014? Remember, social media provides a tremendous opportunity for you to be both content creator and publisher. No one knows your business like you do! Create your own content and plan ahead for the seasonality of your brand.
  7. Are you or do you expect to look for a new job or new client in 2014? If you’re reading this you are probably interested in finding new jobs or new clients. Maria Peagler and I developed a free one-hour personal branding webinar for you that includes more profit-making tips at www.personalbrandinghowto.com.

Please share what you’re doing to successfully boost your brand in the comments section below. All the best of luck to you in 2014!

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It was the year of fun with social media. The “Harlem Shake” was all the rage at my SoloPR conference and elsewhere around the country. The word “selfie” officially entered the lexicon. We made vine videos and celebrated National Ice Cream Day July 21st with an instagram video. So what do we do to conclude the year at the holiday season? Our team is closing out 2013 with some more fun. Sarah Kinsler and I will be leading the Johnson City Leadership 2015 class in a sing-along this week with a rousing rendition of “12 Days of Christmas” with a social media kick. We’ll be performing wearing Santa hats with Keith Ford on guitar and  Jason Pierce on mandolin.  What do you think of the lyrics? Would you like to share them at your office Christmas party? Enjoy and Merry Christmas and Happy Holidays!

12 Days[2]

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Image: My Clever Agency

Image: My Clever Agency

Are you a perfectionist like me? (Hey, I’m a Virgo, what can I say.) Well, I ran across this excellent infographic from “my clever agency” (don’t you love that name?) that tells us how to create a perfect social media post. Thanks to Mark Ragan at PR Daily for drawing my attention to it. I thought it was really terrific and would be worthwhile for my readers.
Enjoy!
Mel

mycleveragency Social Media Perfect Post Infographic
Social Media Perfect Posts Infographic is an infographic that was produced by mycleveragency

Read more from How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] – mycleveragency – Full Service Social http://www.mycleveragency.com/2013/06/how-to-create-the-perfect-social-media-posts/#ixzz2a4zIdXKI

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The following is a guest blog post from MarketingMel associate Sarah Kinsler. This is a follow up to our joint blog post about Vine created several weeks ago.

Sarah Kinsler using the new Instagram video feature.

Sarah Kinsler using the new Instagram video feature.

Just a few days ago, Facebook announced the release of Instagram’s new video feature. The new addition allows users to record videos up to 15 seconds (twice as long as Vine) and gives the option of editing the video with a filter.

During the first day of the new feature, over 5 million videos were created then uploaded using Instagram. Now, users across the world are shooting, editing, and sharing not only their pictures, but also their instant movies.

Here is my first attempt at an “Instagram Video Post”

Nothing worse than a rainy Monday.

(I’m complaining about a rainy Monday.)

While the upgrade seem like a great new way to share videos, some users argue that the new features are a negative for Instagram. The addition of the videos in the news feed slows the app down.  Many people say they “don’t care” about the videos and would rather see photos without having to rummage through the videos to find them.

What do you think? Is Instagram keeping up with the times by adding the video feature? Or should Instagram stick to its initial purpose of sharing cool and unique photos and leave the videos to other social media apps?

MarketingMel Associate Sarah Kinsler

MarketingMel Associate Sarah Kinsler

 

Sarah Kinsler is a member of the MarketingMel team. She creates marketing, public relations and social media strategies for Mel’s diverse group of business clients. 

 

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