3
MarketingMel talks LinkedIn with Tim and Carl on WJCW Radio

MarketingMel talks LinkedIn with Tim and Carl on WJCW Radio

Recently I had the opportunity to go “on the air” with Carl and Tim on their “Thinking Out Loud” morning program on WJCW Radio. We covered everything from trends in social media to LinkedIn tips for business people.

Here’s our podcast link: click the audio link at the top of the page.

I’ve also copied my notes below for those who prefer reading to listening.

Mary Ellen Miller, MarketingMel, teaches LinkedIn workshops for business professionals and for college students. She recently taught a hands-on workshop for the Northeast Tennessee Association of Realtors and she conducts a workshop for Milligan College Seniors each semester.

Why would our listeners care about LinkedIn?

Your listeners are business professionals. This is the network for business professionals. The demographics are truly a gold mine: 364 million members, average age 42, average income 100,00+, well-educated, professional, skews male…if you want to change jobs or think you ever might consider changing jobs…this is the place to be. Furthermore, it’s the place to reach the decision makers.

What times are people on LinkedIn?

Time on 8 and 5 pm.

What can our listeners do immediately to boost their LinkedIn profile?

Your listeners can do three things to boost their LinkedIn profile.

  1. Use a professional head shot – profiles with head shots get 11 X more views
  2. Use keywords to describe themselves (example: conference speaker, author,etc.)
  3. Provide occasional updates. (I suggest at least once a week.)

Have you seen these tips actually help people?

A student at Milligan College credits the workshop I teach there once per semester with providing him tools to find a job at Baylor.

Tell us what your LinkedIn tip is that helped you get
904 views, 98 likes and 17 comments?
Published a post about Peyton Manning’s Leadership Tips from Leadercast! Nothing like Star Power
What are the Trends in social media?

Facebook is graying….the fastest growing demographic on it is grandparents. With over a billion people it is a force to be reckoned with. Now it is more and more a “pay to play” network in terms of business presence there.

So where are the young people? Instagram, Snapchat, Watching Vine and Instragram videos, etc. My 13 year old has not one time asked for a Facebook! He loves his Instagram. Watch young people in order to watch trends and see where we are heading in the future.

Do you have comments to add in terms of your own experiences with LinkedIn for business?

 

Continue Reading

8

AlexMelInstagramIf you enjoy watching communications trends then you know that young people are all about visual social media channels. The more pictures and videos, the better! One of their favorites is Instagram. This photo-sharing social site is growing at a faster rate than twitter. Recently, MarketingMel was called on to assist a client with her Instagram presence.  Public Relations Intern Alex Quillin (who is 20 and loves Instagram) was given the assignment and received rave reviews from our client. Alex first had a customized one-on-one social media training session with the client. Then she created this handy step-by step how-to-guide to Instagram as a follow up piece. The client loves having this to refer to as she continues to build her personal brand on social media channels.

Instagram How-To

How are you/your children using Instagram? For business or fun? (Note: My tween LOVES Instagram and uses it daily to communicate with friends and even share homework!) Please comment!

Continue Reading

3

The following is a guest blog post from MarketingMel Public Relations Intern Alex Quillin.

DogThanksI’m a 20 year old Advertising and Public Relations major at ETSU, so naturally, I frequent social media sites. I like Instagram and Facebook, and I have Twitter and LinkedIn, though I don’t use those as often. Classes taught me to use these sites to develop my professional profile, and my family expects me to keep them updated about various aspects of my life. But I did not realize how useful they can be until…

It was about 4 PM on a Friday, and I was unloading groceries. I faintly heard a “ma’m? ma’m?” in the distance and turned to look. At the top of my driveway sat a middle-aged lady in a golf cart with a precious puppy in a blue collar beside her.

“Is he yours?” she asked. “There’s no name on his collar.”

“Oh, no. I’ve never seen him before. He’s cute…”

“Well you can have him. I’ve been completely around the neighborhood and no one claimed him. I don’t know what to do with him.”

I looked at her. I looked at the puppy. I knew I could help her, I just didn’t want to fool with it.

“Will you take him and try to find the owner?” she asked.

“Oh, okay. Did you post it on Facebook?” I asked.

“No, I don’t know anyone around here so I didn’t think it would help.”

“Okay, I’ll post it… Come on little fella.” I said, instantly questioning my decision.

I took him inside and he started whining. Loudly.

I couldn’t believe I had gotten myself into this. I took three pictures of him and tried to put him in my bathroom, fearing he would run away if I left him outside. In the few seconds I took to upload the pictures onto the Facebook Local Yard Sales, the puppy had knocked over his water, managed to get soaking wet, and had escalated his whining level to an ear-piercing howl. “I found this puppy. Do you know who he belongs to?” I asked anyone scrolling through the couches and coffee pots.

Then I shut the gate to my porch, and let him outside. He sat on our chair there. I kept checking the comments on the posts. One lady wanted him if no one claimed him. Another wished me luck. Then I saw the comment that made me smile. Just two hours after I uploaded the pictures.

FacebookThread

It was him! The owner turned out to be a young boy. He was about 7, and he was so worried about his new puppy. His mom showed up at my door just a few minutes after we messaged each other. The next day, there was a knock at my door.

“Hi,” said a four-foot handsome fella. “Thanks for finding my dog.”

He handed me a card.

LandonThankYou

Suddenly, I was so thankful I took that whiny little dog. And I realized just how useful social media can be.

AlexQuillin

 

Alex Quillin is MarketingMel’s 2014-2015 Intern. A senior at East Tennessee State University with a 3.8 GPA,  she is the first recipient of the recently created MarketingMel Public Relations Scholarship at ETSU. Alex plans to work in the field of advertising and public relations.

Continue Reading

8
Matt Overby, Executive Director of Summit Leadership Foundation

Matt Overby, Executive Director of Summit Leadership Foundation

Recently I’ve noticed a trend among my 30-something friends with young children. When it comes to social media, you can’t find them (or their babies.) One of those friends, Matt Overby, the 37 year old Executive Director of the Summit Leadership Foundation, decided, along with his wife, to “cut the social media cord” when their infant son was born last year. I was interested in why a very tech savvy, marketing-oriented leader would choose to do this. So I sat down to interview Matt and ask him about it. Matt has extensive training in the hospitality industry both at Starbucks and at Chick-fil-A, and he is a student of Leadership Guru John Maxwell. Our seven minute conversation is well worth the listen to see the insights into a young father’s mind as to why he did not want his baby on Facebook, twitter, instagram or any other public platform.

Although I had seen this trend with Matt and others, in researching this pos,t I found only one article about it called “No Baby on Board: Many Parents Keeping Info About Their Babies Off Social Media.” Ironically, after I left the interview with Matt I bumped into another young father and shared our discussion with him. This very tech-savvy dad told me he also quit social media when his first child was born. “Not with facial recognition,” was his comment as he shook his head “no” when asked if he posted his kids’ photos on social media platforms.

What’s been your experience with other parents of newborns? Are they staying on social media or quitting? I would love to hear from you.

Continue Reading

9

Screen Shot 2014-08-27 at 4.26.53 PMSometimes busy executives can feel overwhelmed with all of the social media channels out there and what’s important and not important to know about. This week I assisted a client who’s re-entering the traditional workforce after years as a self-employed international consultant. In a one-hour session, we navigated the current and ever-changing landscape of digital communications.  This client was given a highly customized one one one tutorial using GoToMeeting (since she’s in D.C. and I’m in Tennessee). Her pre-submitted questions were as follows:

  1. Hashtags – Quite simply a hashtag is a way to “focus in” on a particular topic. It’s a really quick research tool to see what’s trending. One fascinating question that she had for me was “Can you own a hashtag the way you own a domain name?” I told her not to my knowledge and if someone with the same hashtag wants to use it they are certainly free and welcome to do so.
  2. LinkedIn– The client mentioned that her new colleagues immediately invited her to “LinkIn” with them once they knew they were going to be co-workers. Using LinkedIn in today’s business world is as common as a shaking hands. It’s a great way to see a summary of the other person’s credentials. Unlike most other social media channels LinkedIn has slightly more men. She asked why. My thought: Because men are more interested in “the business” (portraying resumes online and building a network) than women who are known to spend more time in relationship building. That’s my theory anyways and I’d welcome your ideas! Of course I showed her LinkedIn groups and shared that there really IS something for every business niche there. In her case starting her own private LinkedIn group (or Facebook group) for some of her key constituents could be a valuable way to stay in touch on a regular basis. It’s also important to give and to ask for written recommendations on LinkedIn. Screen Shot 2014-08-27 at 4.16.43 PM
  3. Twitter– We reviewed the importance of social media tools such as Tweetdeck, Twitter Lists and Hootsuite when keeping up with the ever-flowing river of tweets. I likened twitter to a live mic in a broadcast booth and urged her to view every tweet as a public address. She should use these tools to see what she wants to see when she wants to see it. We talked about the changing demographics of twitter which originally started out as a 35+ channel, until the celebrities jumped on board. Now it is skewing younger. I personally love twitter because it reminds me of the AP “wire machines” that churned out news when I first began my career in broadcast journalism. If you want to know what’s happening in the world today, jump on twitter!
  4. Instagram– Extremely popular with the “tween” set, it’s been great fun for me to watch how the generation who are my son’s age (11/12 year olds) are embracing this social media channel. And they are NOT just posting photos. They are only too eager to make and share a variety of videos and use a variety of video apps to do so . I think what makes Instagram so fun is the fact that there are so few words and it’s all about images (and hashtags of course!)

I suggested she download all of these apps to her mobile devices in order to be able to access these channels on the go. That was a lot to cover in an hour for a re-entering C-Suite Executive. What are some of the things you would discuss or emphasize if you were training an executive on key social media channels and trends?

Continue Reading

14
MarketingMel talks with Carl and Bob on WJCW's Thinking Out Loud

MarketingMel talks with Carl and Bob on WJCW’s Thinking Out Loud

What are some examples of customer service you’ve seen in connection with social media that have worked well and worked effectively? That’s one of the topics we address on this  WJCW AM910 podcast of “Thinking Out Loud” with Carl and Bob (normally Carl N’ Dave but Dave was on vacation.)

I share a story of twitter being used to effectively manage customer service and a story of Facebook being used effectively on a political campaign.

Dave mentions Referral Key connecting him with potential voice talent work. We also discuss my “Three Ways to be a Shoo-in in Business and Politics.”

Enjoy this 12 minute podcast and please share with us some of your favorite customer service via social media stories.

Continue Reading

12
Election night victory! Mary Ellen Miller, MarketingMel, and future Judge Lisa Rice.

Election night: Mary Ellen Miller, MarketingMel, and future Judge Lisa Rice.

To those who regularly read my blog posts you know I am enamored with the subject of personal branding. Perhaps there is no greater personal branding challenge than working with an aspiring political office holder. MarketingMel was given a tremendous opportunity to work for highly successful and popular former prosecutor, turned private practice attorney, Lisa Nidiffer Rice for the past six months as campaign manager. After nearly six months of long, grueling days, Lisa Rice, candidate for Criminal Court Judge Part 1 in the first judicial district of Tennessee, emerged with a decisive victory Tuesday, May 6 in the Republican primary. Lisa Rice will become the first ever female Criminal Court Judge in Northeast Tennessee when she wins the general election in August. (She has no competitor in that election so the primary was the deciding election.)

The campaign encompassed three counties, a huge geographic area. Even though people around here love to have candidates campaign door to door, and she did some of that, there is no way Lisa could reach everyone door to door, particularly in the rural areas. We had to rely on ways to target more voters in a wide swath. We used traditional media; billboards, some radio, television and print. We took a gamble and bucked popular politicians opinion and did not use direct mail. Just too many voters told us they tossed direct mail in the trash. The exception was a highly customized, hand written postcard featuring Lisa and her family that was mailed from personal supporters and friends to their supporters and friends.

Social media however, played a key role in the campaign.

1- The Candidate MUST have a Facebook- You could say I dragged Lisa kicking and screaming into Facebook. You see as a successful trial lawyer, Lisa used Facebook against people in court on a regular basis. I assured her that if you want to run for office you MUST have a presence on the world’s largest social network with over 1.3 billion users. Facebook is today’s word of mouth marketing.

2- Facebook really does translate to real life. People LOVED Lisa on Facebook. They eagerly wrote unsolicited testimonials about how she as an attorney helped them out of a jam. This may sound crazy but it’s true: When people like you on Facebook it does tend to translate liking you at the polls. This isn’t scientific but it is proven. I even studied it during the Obama/Romney campaign and went out on a limb “calling” the election for Obama based strictly upon his social media presence and popularity. At a local campaign level, I’ve also seen the reverse happen; if people don’t like you on Facebook, they don’t like you at the polls. I guess my MBA stat’s professor might say that Facebook is a bit of a statistical sample.

3- The Candidate becomes her own media/publishing house – During the final weekend of the campaign my candidate had to endure attacks from the opponent that were both personal and untrue. She had to respond, but how? We chose to use her own web site and her own social media channels to make our rebuttals and the information immediately had nearly 60 shares within just minutes of posting. Our message was carried out and we didn’t need the traditional press to tell it.

4- Video rules! We created a :30 video for Lisa that literally “took off” on Facebook, receiving numerous shares. The commercial was well received both on TV and via social channels.

 

5- Use other digital channels too: We created a web site, LinkedIn account, E-newsletter and YouTube Channel for Lisa.  For a candidate who is fond of saying she “repels technology” (even though she’s never without her iPad) her campaign video received over 1,000 views on YouTube alone, but we drove people to a web site link with the video where it was seen many more times. I shared out Lisa’s information with the hashtag #votelisarice to my instagram and twitter accounts and asked our campaign volunteers to do the same.

6- Digital advertising is powerful: Now that Facebook has gone to a “pay to play” model some well placed “boosts” on popular posts and paid Facebook ads, timed correctly, can bring a very cost effective “shot in the arm” to a political campaign.

 

Have you worked on or observed a successful political campaign? What were some of the communications platforms used?

Continue Reading

7
Veteran Broadcaster Steve Hawkins and the MarketingMel team of Sarah Kinsler and Mary Ellen Miller.

Veteran Broadcaster Steve Hawkins and the MarketingMel team of Sarah Kinsler and Mary Ellen Miller.

Last week my young associate Sarah Kinsler and I were invited to speak to Steve Hawkins’ Radio/TV broadcast class at East Tennessee State University (ETSU). Steve is a veteran of both radio and television news so the students are learning from an expert. It was a great, interactive experience with the students sharing some of their “zone of genius moments” with us and we shared our personal branding stories with them.  One of the students talked about how great it felt to recently direct a student performance at the Kennedy Center (Great example!) Sarah and I will be presenting “Powerful Personal Branding: The New Economic Imperative” this Wednesday at the PRSA Southeast District Conference in Charlotte. Here are some of our tips about how social media can help you in building your brand:

IceCream1. Showcase Your Personality– My new intern Alex Quillin, joined us today. We immediately began following each other on twitter and I quickly picked up that she loves ice cream. It was great fun seeing her photos of her favorite ice cream in the twitterverse and gave us an immediate common bond. I mean, who doesn’t love ice cream?

2. Help You Network with Peers– I can’t begin to count the friendships and business relationships I have built using social media. Using groups like #SoloPR or #journchat or one of the many other chat groups out there you can zone in on finding people with common interests.

3. Differentiate You from Others – Your social media presence can make you stand out in the crowd. In Sarah’s case it’s her witty sense of humor that shines through, particularly when she’s making fun of selflies on her instagram and vine videos.

4. Help You Promote Your Blog– You mean you don’t blog? Both Sarah and I were astounded that the radio/TV majors in that class who didn’t blog! Blogging is a free and easy way to hone the discipline of regularly writing and posting. Social media is a great platform for spreading your writing success. By the way, Sarah said in her PR classes everyone blogged. Hurray for Public Relations and the emphasis on the importance of the written word!

5. Give You “Google Juice”–  Social Networking can help you Build Your Personal Brand and help you to be found organically in search. The power of social networking and personal branding are becoming synonymous. Make it count!

What are some ways that you build your personal brand through social networking?

Continue Reading