Recently I had the opportunity to go “on the air” with Carl and Tim on their “Thinking Out Loud” morning program on WJCW Radio. We covered everything from trends in social media to LinkedIn tips for business people.
I’ve also copied my notes below for those who prefer reading to listening.
Mary Ellen Miller, MarketingMel, teaches LinkedIn workshops for business professionals and for college students. She recently taught a hands-on workshop for the Northeast Tennessee Association of Realtors and she conducts a workshop for Milligan College Seniors each semester.
Why would our listeners care about LinkedIn?
Your listeners are business professionals. This is the network for business professionals. The demographics are truly a gold mine: 364 million members, average age 42, average income 100,00+, well-educated, professional, skews male…if you want to change jobs or think you ever might consider changing jobs…this is the place to be. Furthermore, it’s the place to reach the decision makers.
What times are people on LinkedIn?
Time on 8 and 5 pm.
What can our listeners do immediately to boost their LinkedIn profile?
Your listeners can do three things to boost their LinkedIn profile.
- Use a professional head shot – profiles with head shots get 11 X more views
- Use keywords to describe themselves (example: conference speaker, author,etc.)
- Provide occasional updates. (I suggest at least once a week.)
Have you seen these tips actually help people?
A student at Milligan College credits the workshop I teach there once per semester with providing him tools to find a job at Baylor.
Tell us what your LinkedIn tip is that helped you get
904 views, 98 likes and 17 comments?
Published a post about Peyton Manning’s Leadership Tips from Leadercast! Nothing like Star Power
What are the Trends in social media?
Facebook is graying….the fastest growing demographic on it is grandparents. With over a billion people it is a force to be reckoned with. Now it is more and more a “pay to play” network in terms of business presence there.
So where are the young people? Instagram, Snapchat, Watching Vine and Instragram videos, etc. My 13 year old has not one time asked for a Facebook! He loves his Instagram. Watch young people in order to watch trends and see where we are heading in the future.
Do you have comments to add in terms of your own experiences with LinkedIn for business?