A column about Lisa Rice’s successful judicial campaign, the Socktober campaign to help the homeless and the Johnson City Up & At ‘Em Turkey Trot were all winning entries for the MarketingMel public relations team at the Tri-Cities Chapter of the Public Relations Society of America (PRSA) awards banquet April 21 in Kingsport. Two awards were “Awards of Excellence,” the highest honor given.
Mary Ellen Miller, founder of MarketingMel, received the 2015 Award of Excellence in Column Writing, for a column titled “Three Ways to be a “Shoo-in” in Business and Politics.” MarketingMel was the only winner, in the writing category, to receive a perfect score from one of the judges on a writing entry. The column, first published in Out ‘N About Magazine, and later on MarketingMel’s blog, offers tips to success in the world of business and politics.
Miller was the campaign manager for Criminal Court Judge Part 1 Lisa Rice’s campaign. After watching then-candidate Rice’s hard work and determination, Miller was inspired to write the column. “It was an honor to work with, and learn from, the professionalism of then Candidate (now Judge) Rice,” said Miller.
“This is a wonderful and well deserved award. Congratulations to Mary Ellen Miller and the MarketingMel team,” said Judge Rice.
Additionally, MarketingMel received a second Award of Excellence at the ceremony. This was given for the Socktober campaign that saw numerous organizations come together to support the cause of socks for the homeless, first initiated by YouTube sensation Kid President. During this campaign, MarketingMel, with the assistance of Johnson City Schools’ homeless coordinator, Bonnie White, set a goal of obtaining 750 pairs of new socks. With the help of Johnson City Morning Rotary, Spine & Sports Chiropractic, Appearances Hair Salon, Exalt Academy of Cosmetology and numerous other businesses, more than 1,100 pairs were collected and given to the Johnson City/Washington County Area United Way for distribution through its agencies that serve the homeless. “The judges loved your measurable objectives and your clear goals for the project” said Brad Belote, Tri-Cities PRSA president.
The final award, the Award of Merit, was given to MarketingMel and the public relations team of Jenny Brock, Karen Hubbs, Keisha Shoun and MarketingMel Intern Alex Quillin, for their work on the 2014 Johnson City Up and At ‘Em Turkey Trot 5k. The race featured a first-ever press conference at Fairmont Elementary School. The event, which received widespread coverage from regional media, included a mascot race along with Biggest Loser Season 15 top five finalist and Grand Marshal Jennifer Messer.
“It is a tribute to the giving nature of our region that projects like Socktober and Turkey Trot have been so successful,” said Miller.
Elyse Batista, Mary Ellen Miller and Alex Quillin
Miller was accompanied to the event by her newest intern, Elyse Batista, and her outgoing intern, Alex Quillin, both ETSU PR/Advertising majors. Mentoring the next generation of PR professionals, including Batista and Quillin, is a pillar of MarketingMel’s mission. “It is so incredible to get awarded for all of the work we put into these campaigns. Mel has taught me so much during my year with her and this ceremony was the cherry on top!” said Quillin.
MarketingMel, now in its sixth year in business, is a communications-consulting firm offering marketing, public relations and social media strategies to business professionals. For more information visit www.marketingmel.com