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MarketingMel's Mary Ellen Miller talks about the benefits of using LinkedIn for business owners.

MarketingMel’s Mary Ellen Miller talks about the benefits of using LinkedIn for business owners.

Last week I was delighted to present a shortened form of my LinkedIn for Business Professionals workshop to the Business Planning Workshop put on by my fellow Morning Rotarian Curt Henry and his colleagues at Summit Companies. The event, held mainly for Curt’s small business owner clients, emphasized the importance of regular business planning and goal setting. I honed in on the importance of making business connections through LinkedIn. A few of the evaluations were as follows:
“Very interesting to learn the value of LinkedIn. Communications is so important and learning ‘pitfalls’ of poor communication is important as a leader and owner.” (Local small business owner)
“I learned LinkedIn may be useful. Communication is very important.” (Local small business person)
Recently I have put on a similar workshop in a less compressed time frame for the Northeast Tennessee Association of REALTORS and for Milligan College’s graduating seniors. (Seniors don’t usually use LinkedIn but one Milligan senior who attended my session USED the tips taught during that workshop to find a job at Baylor! He kept me updated throughout his job search and then wrote me a thank you afterward!)
Here is the small business presentation on SlideShare. What would you add? (We only had one hour total including questions and answers so we squeezed in a lot!) I would love to hear from you.

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8 Responses to “What’s FREE and Helps Small Business Professionals? LinkedIn Tips”

  1. It’s awesome of you to share all this information, Mary Ellen. I’ll pass it around for you, thanks!

  2. Jessica says:

    These LinkedIn tips are so helpful. With all the social media sites out there, this really gives clarity on how LinkedIn stands out for those it’s right for.

  3. LinkedIn is an excellent way to network as long as you
    are conducting yourself in the appropriate manner. You
    have shared a great resource.

    • maryellen says:

      Mitch, you are absolutely correct that professionals need to conduct yourself in an appropriate manner on LinkedIn (and other social networks for that matter.)

    • maryellen says:

      Mitch I have only had someone conduct themselves in an inappropriate manner on LinkedIn just a time or two and guess who was immediately deleted from my contacts?

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