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MarketingMel talks with Carl and Bob on WJCW's Thinking Out Loud

MarketingMel talks with Carl and Bob on WJCW’s Thinking Out Loud

What are some examples of customer service you’ve seen in connection with social media that have worked well and worked effectively? That’s one of the topics we address on this  WJCW AM910 podcast of “Thinking Out Loud” with Carl and Bob (normally Carl N’ Dave but Dave was on vacation.)

I share a story of twitter being used to effectively manage customer service and a story of Facebook being used effectively on a political campaign.

Dave mentions Referral Key connecting him with potential voice talent work. We also discuss my “Three Ways to be a Shoo-in in Business and Politics.”

Enjoy this 12 minute podcast and please share with us some of your favorite customer service via social media stories.

Follow me on twitter @MarketingMel.

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14 Responses to “Customer Service Tips: Podcast WJCW”

  1. Love great customer service stories like this!

  2. I think it’s so cool to hear you doing the radio show. And sounds like you spoke at quite a full event, too.

  3. Jessica says:

    I would have taken the F150 🙂 That said, after reading that story in your blog, I immediately went to Twitter to see if it would work with one of the airlines my mom was having a problem with, and Mel, within seconds I had a response and within the hour the entire issue was resolved very professionally!

    I also love what you said (and I paraphrase), “you can be on so many sites that you don’t manage them well.” Been there.

    “Run like you’re 20 points behind!” Great for politics as well as a metaphor for any business, or competition.

  4. Great to hear your lovely voice Mel and to hear the shameless plug he did for you!
    Great example of the rental car taking the conversation offline and apologising!

  5. One of the reasons life has changed forever for every business.
    Any customer, client or a potential one has the ability to instantly
    say whatever they feel like saying to anyone who is looking.

    • maryellen says:

      Mitch you have stated that beautifully! It is a new business model and some pre-thought social media, public relations and crisis communications plans are more important than ever.

  6. I love stories like this. I’ve used this not only to resolve issues but also when they go above and beyond and I want to share.

  7. Great interview, Mel! I just want to highlight your statement about being on too many social media sites. It is definitely better to manage one well than it is to manage several poorly.

    • maryellen says:

      Thanks Tiffany. I couldn’t agree more with you. Managing several poorly doesn’t serve you or your clients well!

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