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Theresa Decker, Jason Lamb, Mary Ellen Miller and Sarah Kinsler on the social media and teens panel.

Theresa Decker, Jason Lamb, Mary Ellen Miller and Sarah Kinsler on the social media and teens panel.

Recently I was asked to speak as part of a panel discussion on social media use and teenagers as part of a panel discussion at my church, Grace Fellowship Church. Below you will find the questions along with my answers as a parent and as someone who appreciates both the positive and the more dangerous side of social media. Of course Instagram, twitter, vine and Snapchat were named as some of the more popular platforms with today’s generation while Facebook still thrives among “old” people (read: parents.)
Introduction:
1. Before I share my interest in social media just a quick funny story about how the world is changing so rapidly. The other night I saw my 11 year old son doing what I thought was playing on the iPad and I asked him to put down the iPad and do his homework! Whoops! He said “Mom, I am doing my homework!” He absolutely was! He was  doing his vocabulary homework and looking up words on dictionary.com on the iPad. Point is: we must always be thinking in new and different ways and his version of how to do homework is quite different from mine (remember pencil and paper?)
I have worked in and around social media since 2008. As a parent I am very interested in staying on top of trends and keeping up with what is out there. I even look over his shoulder when he’s playing Minecraft just to see who else is or could be in on the game. I believe as parents we need to know who our children are communicating with online. It used to be we worried about the creep down the road at the playground but now that playground is a virtual playground and we need to be just as vigilant if not more so than before.

2. What has been the number one benefit of social media both in your
professional experience and your personal life?

My embrace particularly of twitter was a game changer in terms of getting me first interviewed by TV news when I first started my business and them actually creating a TV news series called “Social Media 101” that aired on the evening news. I have been asked to do public speaking on many occasions because of my knowledge and use of social media. I have been asked to speak at conferences and on this panel because of social media. Sarah Kinsler and I will be attending a conference in Atlanta this week strictly on the basis of colleagues I have met through the #soloPR twitter chat I’ve been involved with since founding my business. In terms of my clients I have assisted my political PR clients with gaining a presence on social media for the past five years. Currently I am assisting Lisa Rice in her political campaign for Criminal Court Judge Part 1. At first she resisted going on Facebook because she uses it against people in court. Her view has changed now because she sees the importance of this new “word of mouth.” On a personal note Facebook enables me to keep up with dear old friends and family.

The MarketingMel team hammed it up when the discussion turned to #selfies.

The MarketingMel team hammed it up when the discussion turned to #selfies.

3. What has been the biggest threat/abuse/downfall of social media
that you have experienced?

The biggest threat/abuse/downfall of social media is probably the people who are using it for illegitimate means and who target cyber “victims.” You have to be savvy and I don’t think young children can always differentiate between good and bad. I also see how social media targets you by the demographics they have on you. If you don’t believe me, log on as someone else. I used to log on as a male client sometimes and would get completely different ads. I met a man at a conference who was considered a “god” of social media. He spoke all around the world on the subject. He had thousands of followers and “friends.” (Zuckerberg’s rewritten the meaning of the word friend) but this man tragically took his own life. The thing that absolutely makes me want to cry was the story of the young girl who had been cyber bullied and she took her own life by jumping off a tower. That was such a needless tragedy. BTW I make it my policy to never friend anyone less than 13 on Facebook. I just don’t want to have anything to do with a child that young on Facebook for many different reasons.

4. If you could communicate only one caution about social media to
parents, what would that be?

My caution about social media to parents would be that you must be vigilant. Do not bury your head in the sand. Find out who they are communicating with and what they are putting online. We all have a digital footprint that follows us from womb to beyond the grave. Make sure you know what platforms your kids are using and friend them and follow them.

Photos from our event were live streamed via Eventstagram.  We received very positive feedback from the parents who attended. What advice do you have for parents and teens concerning social media?

Follow me on twitter @MarketingMel.

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11 Responses to “Social Media and Teens: Tips by and for Parents”

  1. I really enjoyed your story about how you’ve ended up with a speaking gig based on people you’ve come to know through Twitter. I think this is a great skill to have and not one I see often, either. Thanks for your article – good points for everyone!

  2. Great advice for parents – thanks for sharing!

  3. Jessica says:

    I was just having this conversation last night with my friend who is a mom of two. Her kids’ elementary school is going paperless so her daughter does her homework on the computer.

    We got away with growing up and making stupid mistakes without anyone knowing or having our past haunt us. This generation of teens can’t get away with anything, and what they do as a silly youth, can follow them into a job interview one day.

  4. Great tips–especially for keeping kids safe online!

  5. So important, as a parent, to stay connected and up to date. Computers, and social media, has changed dramatically in the last 10 years. Thanks for the great info.

  6. I too have met some of my very best friends through social media… the relationships started online, but then evolved offline into so much more. The same is true for business! My kids are 8 and 10 and we talk about the good and the bad of living in such a social and connected world as much as we can, so they are prepared to make the tough and right decisions when they’re faced with them.

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