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“An entrepreneur would rather work 80 hours a week for themselves than 40 hours a week for someone else.”

Dr. Andy Czuchry, ETSU

 

These pink carnations are a lovely way to celebrate 5 years in business!

Celebrating Valentine’s Day and birthday month at MarketingMel.

Those words were spoken by my beloved Entrepreneurship Professor Dr. Andy Czuchry when I was in the ETSU MBA program back in 2000.  This month, February,2014 marks my fifth year in business and now I really know how true Dr. Czuchry’s words are!

I recently presented my story “Smart Moves and Pitfalls: The MarketingMel Story” to the ETSU Entrepreneur’s Club and to our Johnson City Morning Rotary Club.

I thought you might enjoy hearing some of those tips that I’ve learned along the way.

1. Turn Lemons Into Lemonade– My father always taught me this. When life deals you what you think is a bad blow at the time, pick yourself up and keep on keeping on.

 

2. Take Advantage of New Communication Channels: Because I had been so active on twitter since 2008 the name of my company was almost a given when starting it in February 2009. The phrase “MarketingMel” shot up ahead of Mel Gibson on Google search strictly because that was my twitter handle.

 

3. Think About Your Brand. Consider carefully your name, logo and choice of colors as you get started.  I chose blue and green because I wanted to attract business professionals who use those colors and as I write this I’m working for a lawyer and a banker.

 

4. You Can’t Do It All! I have teamed with some great young interns out of ETSU and I’ve formed virtual friends through my SoloPR group. As I’ve grown I’ve taken on a sharp young ETSU graduate, Sarah Kinsler, to assist me.

 

5. Seek Counsel: I treasure my board of advisors: six highly intelligent people from our community to be a wealth of resources for me. Thank you to: Jenny Brock, Nancy Dishner, Jennifer Dixon, Stephen Marshall, Don Raines and Dave McAuley for the assistance and counsel you’ve given me along the way!

 

6. Give Back: I believe it’s important to give back to the community. Each year our team provides pro bono services to the highly successful Up and At ‘Em Turkey Trot and recently we helped United Way of Washington County with their Publicity.

 

7. Have a Daily Quiet Time: Since I started in business I have a daily quiet time with God first thing each morning. Prayer and bible reading helps me to focus on what is really important in the day and in life.

 

These are just a few of the tips I’ve learned along the path of entrepreneurship. Which one resonates with you?

Follow me on twitter @MarketingMel.

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4 Responses to “Celebrating Five Years: Seven Tips for Building Your Small Business”

  1. Congratulations!! It is great to look back and celebrate success and what got you to where you are. Great list. Love, Katherine

    Katherine C. H. E.
    Author, Be True Rich

  2. Jessica says:

    I think they’re all great… I’m torn between #3 & #7 for which resonate the most. I’ve been thinking about expanding my brand which requires #7. Listening for my divine path…

  3. Mel, great list! It’s so true that a small business cannot operate their business without the aid and guidance of others. I have been lucky enough to work with fabulous interns. We learn from each other.

    Like you I believe in giving back to my community. Whether someone donates their time, advisement, or funds everyone benefits.

    Happy 5th anniversary, Mel!

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